Strategic Marketing: Effective Communication Skills

< p > a lot of people mistakenly believe that < a href= "//www.sjfzxm.com/news/index_c.asp" > communication < /a > is the beginning of conversation from two sides.

In fact, communication begins when one party decides to communicate with others.

The factors that affect communication effectiveness include communication objects (one to one communication or multiparty communication to many people), communication forms (public meetings or informal), communication points (time and place selection), and how to open the topic, whether to prepare written information and so on.

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< p > according to American psychologist Dr. Parry's research on managerial competency evaluation, effective communication includes listening, explicit expression and asking questions.

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< p > research finds that people often focus on explaining their positions and arguments in the process of communication, hoping to persuade the other side to accept, but seldom listen carefully to the meaning expressed by the other side, so that each other's communication forms the situation of speaking each other.

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< p > for example, when a supervisor has been able to comfort his employees, although he has offered more favorable conditions than competitors, he has also communicated with him earnestly, but the staff is still firm to quit.

Later, after others asked about the employee's idea, the answer was that although the supervisor wanted to detain him, the supervisor's eyes always floated to the computer screen. He seldom looked at him, but also several times a href= "//www.sjfzxm.com/news/index_c.asp" and answered the phone < /a >.

These details make him think that the director is just a mere story, not really want to stay.

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< p > A Research Report has pointed out that over 55% of the communication process is conveyed through < a href= "//www.sjfzxm.com/news/index_c.asp" > body language < /a >, followed by intonation, and finally the word diction of content.

Therefore, good communication must start with respect for each other, because by inner respect, we can concentrate on listening to each other's expression, including understanding body language and listening to words.

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< p > another common communication problem in enterprises often occurs in the discussion of business principles or business opportunities. Once in charge of a department meeting, the supervisor described the vision and direction of the next three years with great enthusiasm. The subordinates thought he was talking about the performance of last year.

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The phenomenon of "P" is especially serious among senior managers and business owners.

Often business opportunities or opportunities for pformation are ignored or missed by senior executives.

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These errors, basically, can be used to confirm the correctness of the received message by skillful questioning, and repeat the key points by repeated narration and summary to ensure that the cognition of both sides is in the same focus. P

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