Financial Crisis Big Fashion Takes Practical Route

Dior (Dior) and Chanel (Chanel) recently held a small spring and summer fashion trend conference in Shanghai.

Affected by the financial crisis, these two brands have coincidentally introduced a more practical and simple fashion design.

Compared to the past spring and summer, people may have to spend a more simple 2009 spring and summer.

"When most people are worried about choosing to fill their stomach or fill up their cars, who cares about silk or wrinkles?"

During the fashion week in New York, an American fashion media made such an appraisal.

In fact, from New York to Paris, from Milan to Shanghai, the fashion of spring and summer in 2009 will be enveloped in this sentiment.

A designer from Shanghai told reporters that when designing the spring and summer series in 2009, each designer inevitably considered the impact of the financial crisis, and inevitably reduced the elements of exaggeration and ostentation, instead of choosing more practical styles and colors.

The two previews of spring and summer have also proved this point.

The spring and summer fashions launched by designers of Dior and Chanel are more or less black and gray. The two most basic colors used to be rarely seen in spring and summer fashion, but this season is most consistent with people's slightly agitated and restless mood.

In addition, the practical, repetitive style of classical clothes will also replace the fancy and complex style, which will occupy the important position of the window in the spring and summer of 2009.

The reporter interviewed several consumers randomly in Hang Lung Plaza. They said they would buy new clothes in spring and summer, but they would not consider buying those styles that could only be worn out in a season.

In two preview activities, the reporters found that the trousers that were easy to wear and strong wear replaced the mini skirts that were popular in the previous two years, and other long coats that could be worn in spring, autumn and winter became the star products on T.

Of course, how to attract customers to shop is the most arduous task of this season's major brands. Chanel has launched a handbag that looks like a shopping bag.

For this seemingly strange design, brand designers have no doubt that they want to wake up consumers' desire to buy in the economic downturn.

It is said that the handbag has been launched in Paris and has been sought after by many fashion people. It will appear in the window of Shanghai in March.

Editor in charge: Yang Jing