World Clothing Shoes And Hats "Help Enterprises Wintering" Series Of Reports Seven

Terminal construction chooses its fittest: the world clothing shoe and hat net "helps the enterprise to winterwinter" the series report seven. The Chinese clothing shoe and hat industry is facing the unprecedented test at present.

How to continue to enhance the added value, image and influence of the brand on the basis of the original basis, so as to further strengthen the enterprise is a question that every enterprise should consider.

In this process of upgrading, the importance of terminal construction is self-evident.

Because it is the face of the brand to the consumer.

The quality of terminals is directly related to the brand's first impression on consumers.

There are two types of market terminals.

One is a Brand Company, a provincial agent, a city agent, a distributor, and the other is a Brand Company, a branch office or an office.

There are advantages and disadvantages in the two forms, and there are many successful cases.

In the form of agency distribution, seven wolves, powerful brands and other brands have been sold. In the form of Direct stores, YOUNGOR has done well.

The so-called "application is wonderful."

The advantages of agent distribution are fast speed, short effective time, easy scale and rapid expansion of brand awareness.

Looking for agency distribution, first of all, a large amount of work and time can be removed from enterprise location, shop, decoration, etc., so that you can quickly find your location in a mature market environment and shop in a timely manner.

For grabbing the market, speed often determines success or failure.

However, the shortcomings of this model are also obvious, and the distribution by agents will undoubtedly increase the management of enterprises.

Each store's style and price is not easy to form a unified, it will give consumers the impression of confusion and disorder.

At the same time, the form of agent distribution will also affect the speed of new product promotion, and also slow down the speed of enterprise's capital withdrawal, which is not conducive to the timely expansion of reproduction.

The form of direct battalion avoids the problems of agency distribution, unified style, unified price, unified new product listing plan, quick withdrawal of funds and so on, all of which are the advantages of this form.

Especially in brand building, Direct stores often give consumers a good impression.

However, for enterprises, when direct stores enter the market in the early stage, the investment they need will always be huge. The location, shop and so on will often slow down the expansion of enterprises, and perhaps their stores are not yet open when similar goods are sold.

What kind of mode should be adopted to expand the market and build brand depends on the situation of the enterprise itself.

Considering the difference of brand positioning, the difference of capital situation, the way of existing sales channels and other factors, and adopting the terminal construction method that is most suitable for their own enterprises, the maximum development can be achieved.

Wang Xiaonan: editor in charge