Mobile Internet: Opening Up New Fields For China'S Garment Industry

< p > as we all know, < a href= "http://sjfzxm.com/news/index_cj.as" > dress > /a > industry has periodicity.

Affected by the global financial crisis, the development of China's garment industry has slowed down in recent two years.

Data show that in 2013, the volume of retail sales of all kinds of clothing increased by only 2%, the lowest in the last 10 years.

According to the 2014 earnings report, 40% of the apparel listed companies fell sharply, and high inventory became the "pain" of most garment enterprises. The entry of a large number of foreign enterprises intensified the competition of the garment industry.

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< p > in order to get rid of inventory and enhance the economic efficiency of enterprises, many garment enterprises take the initiative to control the quantity of orders, but at low prices and low discounts, this has caused huge economic losses to some garment enterprises.

But at the same time, many garment enterprises have opened up a new path, successfully opened up a new economic blue ocean in the mobile Internet e-commerce, not only successfully solved the inventory problem, but also won the double growth of economic and social benefits.

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< p > statistics show that in 2013, the scale of the mobile Internet textile clothing industry reached 480 billion yuan, with a turnover of 360 billion yuan, and the size of the mobile Internet garment industry in 2014 will exceed 500 billion yuan.

This is undoubtedly a huge profit cake for the garment enterprises which urgently need to open up new markets and enhance the economic benefits of enterprises.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > mobile < /a > the Internet has been able to breed such a huge new market for the garment industry. The main reason is that with the change of people's shopping and consumption concept, the mobile Internet e-commerce has become the main position of people's consumption. Fast and convenient mobile shopping meets the consumer demand of today's consumers, resulting in a large number of traditional offline consumer groups moving to the mobile internet field.

Today, with a smartphone, "there is a market for consumers" is no longer a ridicule. It can be said with certainty that mobile Internet will undoubtedly become the largest economic blue ocean for garment enterprises.

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< p > it can be seen that, < a href= "http://sjfzxm.com/news/index_cj.as" > Future < /a > there will be more and more garment enterprises joining the mobile Internet e-commerce. The new market will further expand the domestic market demand and vigorously enhance the economic efficiency of the garment enterprises, which means that with the mobile Internet Express, the garment industry will usher in a new development opportunity again.

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