Department Stores Should Adapt To The Trend Of Development To Slow Down The New Normal

Less than P, people in the industry have been concerned about the grim situation facing China's department stores: greater pressure of operation, diversion of electricity providers and insufficient consumer confidence.

In particular, the volume of gold that had led sales fell and household appliances sales shrank, resulting in a two digit decline in department store sales from 1 to May this year.

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The state of "P > has been going on for quite some time.

According to the < a href= "http:// www.sjfzxm.com/news/index_c.asp >" China Chain Store Association < /a > "2013 China chain 100 strong" report, in 2013, 50 hundred department stores, the top 100 enterprises sales increased 9.6%, and the number of shops increased 0.4%, which were lower than the average level of 100 enterprises, respectively, 0.7 and 8 percentage points lower than last year.

There are many factors leading to this situation. In the face of market changes, most department stores have begun to look for breakthroughs, and seek breakthroughs in the new normal.

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< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > Beijing < /a > Wangfujing department store, in order to seize the core suppliers, actively strive for the general agent distribution rights of famous brands through buyout of commodity business and agency brand management, and carry out a href= "http:// www.sjfzxm.com/news/index_c.asp" > deep joint pool < /a >, so as to realize the management control of stock inventory.

According to their market share and actual sales volume, they introduce high-quality suppliers with the highest ranking and high brand reputation. They pmit information to the core suppliers through information technology, guide suppliers to provide on-demand products and services, and form the advantage of core commodities, thereby strengthening long-term and deep cooperation with core suppliers.

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< p > strengthening private brand and developing the market is the exploration of Andre department store.

Andre department stores aim at the target market of enterprises, take advantage of market positioning advantages based on three or four line cities and deep ploughing rural areas, and develop a series of popular agricultural products own brands through establishing agricultural products bases and agricultural products storage and processing.

Bailian, Liqun and other department stores, based on their own realities, are guided by the pformation of consumer demand, market competition and business structure, and strengthen the operation and development of their own brands through the implementation of buying system, OEM, and the establishment of gift companies.

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< p > strengthen data analysis and utilization, realize single product and single guest management, so that the operation of Shanghai Bailian Group is more modern.

In order to gradually change to the independent business mode, the group promotes the management of department stores as an independent project.

By strengthening data analysis and using functions to achieve single product management, it can provide effective data support for enterprises to improve the discourse right of commodity structure adjustment, analyze customer consumption behavior and push personalized product purchase plan.

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< p > in today's difficult development of department stores, the opening of some large shopping centers has become a booster for stimulating consumption.

Multi format shopping centers satisfy people's different consumption needs and form new regional business centers.

Experts believe that pushing forward the development of shopping centers, redistributing various formats such as entertainment, leisure, catering and food supermarkets, realizing differentiated management and establishing passenger flow balance are the breakthrough for changing traditional business strategies and improving business ideas.

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Less than P, it is worth noting that the department store, which is split by online sales, is exploring the way to integrate online and offline to create full channel consumption.

Many traditional department stores have realized that raising the level of offline services, enhancing online marketing capabilities, improving the functions of ordering stores, experiencing services, logistics distribution and electronic payment are important links to achieve full channel consumption.

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< p > to adapt to the new normal and seek new ideas, China's department stores will also have a new pace of development.

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