The Abandonment Of Lining'S "Stronghold" Has Nothing To Do With Anta'S Sky High Pressure.

In October, when walking into the gymnastic hall of "a href=" http://sjfzxm.com/news/index_z.asp "P", the people of Nanning will enjoy the embarrassing scene. The long-awaited Gymnastics World Championships are on schedule, but the men will not be Lining logo who is familiar with them, instead of competing brand Anta.

As if in a flash, make the change.

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< p > for Nanning people, Lining has never been a cold-blooded clothing manufacturer, but a family with strong blood and religious belief.

Whether it is ramble commercial pedestrian street, Lining industrial park or Lining gymnastics school, people here can always feel his breath, but also realize his growth and Entrepreneurship: the magic of the opening ceremony of the Olympic Games in Beijing (Beijing store), the anxiety of repeated financial statements in recent years, and the great leap of heavy money into CBA.

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< p > in fact, is it not the case for gymnastics? No matter what Huang Yubin, who was the coach of Lining, had retired Li Xiaopeng (Lining had given the extraordinary to him), or Zhang Chenglong, Yao Jinnan and other younger generation, Lining was not an abstract existence.

He lives in a family dinner, a friend's golf course, a foreign teacher's authentic pronunciation, and a letter of recommendation after retirement. (Bi Wenjing and many other gymnasts are here.

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< p > but the reality is so cruel.

Lining gave up his 23 years of hard work in the base camp, not only because of the enormous pressure of rival Anta, which was reported at 40 million days a year, but also the decision of the enterprise's sports marketing strategy and the brand's "second driving force" -- Lining's current strategic marketing focus is mainly on the five core sports events of basketball, running, badminton, training and sports life.

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< p > < < a href= > http://sjfzxm.com/news/index_z.asp > > key > /a > Dao Zhang Qing and other experts say that gymnastics is not a direct communication with consumers.

If you exclude elements such as emotions, athletics and competitors, you will find that this past gold medal team has missed many opportunities for market development (even table tennis and other items are looking for the League to turn around).

In the future, he will face the double crisis of market abandonment and personnel training.

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< p > Zhang Jie practiced Competitive Aerobics in University.

The CCTV beauty gymnast reporter, who feels the most glory in the past thirteen years, can share the joy and sadness of the players from the arena for the first time.

But in recent domestic competitions, she accidentally discovered that the usual greetings of the players had been replaced by "you have won the gold medal" instead of "you are safe."

This self mockery, which is full of frustration, reflects the huge crisis of this project.

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< p > "safety" is a problem without solution at present.

Since the abolition of the full marks of the International Federation of Sports Federation, gymnastics has evolved into an aesthetic project that seeks difficulty. Its coefficient of difficulty movement is directly proportional to the injury and danger of the players.

Zhang Jie sighed with emotion.

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< p > a few years ago, I have investigated gymnastic teams of gymnastic output areas in Hunan and Hubei, and found that the gold medal schools in the past had already been left in the cold, and some gymnastic schools even grew barren weeds.

Ask a few parents at random and replace them with heavy sighs and shaking heads.

Perhaps in the established impression, there must be such a figurative picture: before children enter the line, they are tampered with age like Dong Fangxiao, and then distorted and vanished in the training, like the famous winning photos on the Internet.

In the competition, because of the difficulty, you may spend your life in a wheelchair like Sang Lan, or like Zhang Shangwu, begging on the streets like Xidan.

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< p > China's parents' anxiety is in sharp contrast with Zhang Jie's jump in Europe and America.

In Europe and America, gymnastics clubs have always been the first choice for many children.

Even if they do not practice gymnastics, children will love gymnastics and gymnastics.

This is why the gymnastics competition in Europe and the United States is full, and the reason for it is cold in China.

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< p > Anta takes gymnastics as a breakthrough point after holding gymnastics.

Zou Kai has tried before, trying to promote happy gymnastics to the campus.

Zou Kai explained that "happy gymnastics" is to let children play primarily and enjoy the joy brought by gymnastics. "This club needs children's paradise. When children go in, they want to jump on the net and walk on the small balance beam, so that they can release the nature in this game."

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< p > "5+, + this part represents the infinite possibilities of life, as well as the happy gymnastics." recently, when recording the 1st Anniversary promotional film for the CCTV5+ channel, Zou Kai, who had made 5 gold legend, said so.

For this joy, he went back to the gym and started his new journey.

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< p > but in Zhang Jie's view, the development of happy gymnastics at one thirty is difficult and the key is to break through the concept.

"Ask ten parents in China, ten will feel that gymnastics is bitter, gymnastics is dangerous, in fact, gymnastics is very suitable for children's practice and psychological growth.

With the help of the coach, those basic gymnastic exercises give children flexibility, coordination and strength.

For example, learning to do simple somersaults will give children self-confidence and a sense of accomplishment.

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< p > "after all, competitive gymnastics and happy gymnastics are two concepts."

Zhang Jie hopes to meet with the players next time, hoping that the greeting will become, "are you happy?"

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