He Promised Not To Take 11 Or Three Shots.

October 22nd, "

"Has become an unavoidable topic in the electricity supplier industry. The" double 11 "is coming soon, and many enterprises will take this killing device.

Yesterday afternoon, the Luo Lai home textile company held a new double 11 internal "oath" conference, in addition to clear sales targets, all employees need to swear "double 11 not to brush single".

Roley, vice president of home textiles Wang Liang, revealed that this year's double 11, Roley's sales target is to ensure 200 million yuan, strive for 250 million yuan, challenge home textile category three consecutive champions, this goal, Roley is full of confidence.

Wang Liang said that more important than determining the sales target is that at this "oath" conference, Luo Lai went to the founder, President and vice president of the group, and every employee to the electricity supplier team was asked to sign on the oath board of "integrity management not to clean up", and promised that the 11 pairs should not be cleaned or traded.

Meanwhile, he will set up a strict monitoring mechanism inside the company, and will be severely punished if he finds someone to do the laundry bill.

The reason for making this oath is that Wang Liang explained that the phenomenon of "brush up" in the industry has been very serious. It is foreseeable that the future competition between standard operators and non-standard operators will be very severe. As a responsible person, Luo Lai is the first to issue this voice in the industry, as well as the call to respond to the platform.

For the question that "no brush may affect the ranking of double 11", Wang Liang said that he did not worry.

Although there are rewards for achieving the goal of double 11, penalties for punishments will not change.

But for the rankings on the list of brushes, Luo Lai's attitude is: no brush, no first, no shame; brush the list, get the first, dishonorable! "If the company takes a good place by the scrubbing, the employees will look down on it."

As for the problem of scalding of the electricity supplier industry, Wang Liang said that every enterprise has its own gameplay and can not be too demanding.

He believes that for the "brush list", the original intention of the enterprise founder is certainly not want to do so, but there are many factors that will affect the decision-making of enterprises. For example, the head of the Department is responsible for completing the KPI index.

It is understood that home textiles has always been a strong category of 11. In 2012 and 2013, two brands of rolls and fuanna two broke into the Tmall store ten, while Luo Lai was two for fourth.