The Tide Of Closing Stores In The Domestic Clothing Industry Is Rising

This news let the public's vision have gathered in sports Clothing brand The company has made a comprehensive report on the manufacturing, operation and closure of many domestic brands such as peak and Anta. In fact, not only is the scale of sports clothing brand shrinking, but the whole domestic clothing industry has encountered the same problem.

Previously, Giordano In the third quarter of this year, Jordan closed a total of 74 retail stores, 63 of which are located in mainland China, according to the company's report. By the end of last year, JeansWest's stores in mainland China had decreased by 253, and egger had closed 88 stores in mainland China within six months With the gradual maturity of the Internet, online sales have become the cause of the upsurge of closing stores in the clothing industry.

First of all, with the full coverage of the Internet, every user is a potential customer of the clothing market; secondly, people can use the Internet search, not only to achieve anytime and anywhere, but also to achieve online transactions, not limited by time and place; Finally, for enterprises, through Internet marketing, its cost is low, and even only need to register a social account to carry out online marketing, which greatly saves the cost of physical stores and the cost of building online shopping mall. Such a sales model allows the traditional clothing industry to see new development opportunities, one after another to get rid of the traditional coat and join the army of online sales.

　　 So how to do it well Online marketing ?

Take Kaku (men's pants brand of Business Series) as an example, it is a model of online precision marketing. A good platform for the operators to promote the website and lay a good foundation for the consumers to create a good brand experience. Therefore, they plan to make the "China Kapu net" enterprise public platform to fully show the advantages of enterprises, products and service concepts to the customers of Kaku.

Kaku interacts with customers on the platform to establish the 57th Chinese Ka nationality. Often launch activities to bring people with brand identity together under the new media pattern. Through offline activities and online marketing, brand stickiness and appeal are generated.

At the same time, the platform is reserved to interact with customers. Customers are allowed to put forward suggestions for improvement of Kha pants, and all of them can freely design their own Kha pants online, display them online, and make an appointment to place an order. Once the number of online orders can meet the requirements of production, the production is arranged immediately with the technology and fabric of khaku, and the profit will be shared with the parties concerned. The amount of sharing will be released on the Internet in time to form an incentive and virtuous circle. Then through wechat, a strong social networking platform, shopping and customer service can be realized.

To put it simply, online marketing mainly depends on the establishment of a good basic framework of e-commerce to promote brands, gather contacts, form interaction with customers, and gain good reputation. And consciously guide the online passenger flow to offline, and finally achieve the balance of online and offline sales, realize Omni channel marketing, and complete the strategic transformation of modern commerce.