The Key To The Location Of High-End Male Clothing Stores

Mr. Lai learned from the company that the men's wear has just been listed in several shopping malls in Guang Shen, and its performance is not bad, but it is not fixed because it is just trial sale, how much money it sells, and whether it has done wholesale business.

With many years of business experience and interpersonal relationship, Mr. Lai persuaded the director of the company to acquire the right to purchase the brand at a lower price.

Immediately after selecting the pavements and locations, Mr. Lai knew that the location of high-end businesses must not be careless.

However, he ran across several shopping malls in prosperous business street of Beijing Road, Tianhe City and Huan Shi Road, but he did not find a bunk.

After a long wait, Mr. Lai finally learned that a famous shopping center in Guangzhou would open a branch store near Tianhe Sports Center. He signed the contract with the mall immediately.

A few months later, the clothing store opened successfully.

Abandoning the "beauty" strategy

With the help of superior

The sales volume of Mr. Lai's store in that month is considerable, far beyond his expectation.

However, for a long time, he also found an unsatisfactory place: the two sides of the same type of shoppers are always buying more than their own counterparts. Where is the mystery?

Mr. Lai compares one by one.

On the other hand, she found that the servants she employed were all girls up and down at the age of twenty, while the neighbours employed thirty or forty year old eldest sister.

According to Mr. Lai's original idea, beautiful women should be particularly attractive to their target customers, successful men. But after careful observation, he finds that older women are experienced and can provide good advice on what clothes men should wear.

Knowing the difference, Mr. Lai immediately hired two elder sisters who were thirty years old as salesmen in Beijing road. The performance of the store changed dramatically.

By the end of the year, traditional festivals have been pouring in.

Mr. Lai is a new brand, lacking reference experience, and hesitant about how to do the year-end promotion.

Friends in the original company believe that high-end brands should not be allowed to drift down.

But Mr. Lai observed that even a well paid successful man is not ignoring the price.

Finally, Mr. Lai decided that when the same tier had more than 1/3 brands to start selling discounts, they would start to offer discounts, and the discount was basically consistent with others.

As a result, customers feel very affordable, but also to a certain extent, maintain the value of high-end brands.