The Export Of Footwear Products Is Growing Fast And The Enterprise Ushered In A Large Number Of Orders

Since the beginning of this year, the export of footwear products in China has increased rapidly, and the orders of enterprises have risen sharply.

Although the export volume of footwear products has increased, the export unit price is not high, and the profit margins of enterprises have declined.

Export orders rose sharply

According to statistics from the General Administration of customs, in October, the export volume of footwear products in China was 380 thousand tons, amounting to 4 billion 319 million 121 thousand US dollars, and the total export volume of footwear products in 1~10 months was 4 million 110 thousand tons, amounting to 46 billion 940 million 315 thousand US dollars, up 6.5% and 13.8% respectively over the same period last year.

As for the export growth of footwear products in China, the relevant responsible persons of the China Light Industry Arts and crafts import and Export Chamber of Commerce believe that the export of footwear products has increased in two ways.

On the one hand, it has been the peak season for footwear exports in recent months; on the other hand, though

Faced with

The pressure of rising and the depreciation of the US dollar, but many enterprises have regained their vigor and export orders have increased significantly.

"Our foreign trade orders are scheduled for early September this year and are now fully operational."

Dai Jingshui, chairman of Shunchang shoe industry Co., Ltd., Nanan, Fujian, said in an interview with the media.

It is understood that many shoe makers in Fujian lament that this year, compared with the domestic sluggish market environment, foreign trade can make a difference.

Although the export volume of footwear products has increased this year, the export unit price is not high, and the profit margins of enterprises are narrowed.

Dai Jingshui regrets: "since last year, the unit price of export shoes has been on the low side. This year has dropped by at least 3%, while raw materials and labor costs are rising simultaneously, and this year's profits will drop by 5%.

In this case, the sales volume is rising this year, but the profit is not equal, even worse than last year.

In order to improve the profit margins of export, some shoemaking enterprises began to seek to reduce production costs and achieve pformation and upgrading.

"At present, domestic first-line brands are upgrading equipment, upgrading the level of science and technology, and achieving pformation and upgrading faster.

It is not easy to occupy a market in a strong market. Therefore, our shoe machine enterprises should constantly strengthen research and development of high-efficiency equipment products, extend the product life cycle, and help shoemaking enterprises to save labor costs and achieve lean production.

Su Chengyao, chairman of Jinjiang Hua Jun shoe machine Co., Ltd.

"In order to meet the production capacity, we have added a production line this year. There are 8 production lines in all weather operations. The total production capacity is 7 million pairs, which is 1 million more than that of last year," Dai Jingshui said. "In July this year, we have completed about 4000000 pairs of shoes. I am very confident that the expected output will be completed by the end of this year."

In addition, Su Chaoying, chairman of China Leather Association, said that domestic shoe manufacturers should also pay attention to environmental protection.

In the future, more policies will be linked to corporate environmental governance. The high level of environmental protection will become a decisive indicator for judging the advantages and disadvantages of upstream enterprises such as tanning, and also the key to the pformation and upgrading of enterprises.

"At present, the continuous narrowing of profit space makes the adoption of intelligent new technology and equipment more urgent."

Su Chaoying believes that the price fluctuations of raw materials, domestic and foreign orders, and the high rent of the storehouses are caused by insufficient operating rate, low profits and high inventory pressure. Enterprises should rationally distribute and rationally produce.

In addition, e-commerce and other new business models are booming, the entity industry is affected by the electricity supplier, the protection of intellectual property rights is more prominent, enterprises should pay close attention to the close combination of online and offline, and the traditional marketing and thinking mode needs to be changed.