Guangdong'S "Siu Lam Underwear" Will Be Held Again In The Exhibition.

The ninety-seventh China needle and Cotton Trade Fair (hereinafter referred to as:

It will be held at the Shanghai New International Expo Center in March 12th, the twenty-seventh China Silk Fair and the 2015 China summer household products fair.

The Xiaolan Town, Zhongshan, Guangdong, which has made great profit in the middle needle conference, will take part in the exhibition with member enterprises, hoping to reach more customers at the exhibition in 2015 and bring the Siu Lam underwear brand to the market.

"Focusing on exhibitors can further strengthen the publicity and promotion of the national industrial base of" China's underwear famous town ", enhance the popularity and reputation of the underwear industry in Xiaolan Town at home and abroad, and expand the domestic market share of the enterprises.

Zhongshan Xiaolan Town chamber of Commerce vice president of the EU Ju Lan said.

Grow with the needle

It is understood that at the ninety-first Chinese acupuncture conference held in 2009, Xiaolan chamber of Commerce first organized underwear enterprises to participate in the exhibition, elaborately planning the brand exhibition area and brand special area, and some smaller underwear enterprises participated in the exhibition through the display of the cluster regional brand. At the same time, the Xiaolan men's underwear culture show with the theme of "Su awakening" was held, and the image of "men's underwear capital" was displayed, which was widely concerned both inside and outside the industry, and received very good results.

With the help and support of the China Textile Business Association, so far, Xiaolan chamber of Commerce has participated in the 6 China Acupuncture Association.

European Union introduced that the underwear industry is the traditional dominant industry of Xiaolan industry. It began to develop in the 80s of last century. After a long period of cultivation, growth, expansion and promotion, especially after the exhibition, a number of excellent underwear brands emerged, and the regional brand of Xiaolan underwear was further enlarged and strengthened.

Looking back at the development process of the needle industry, we can clearly find the development track of Xiaolan underwear industry pformation and upgrading.

European Union said that the Xiaolan chamber of Commerce attached great importance to the cluster effect and brand promotion effect brought by needle. This initiative contacted the organizers to get information on the exhibition in a timely manner, understand the latest developments, plan the exhibition and get positive responses from the relevant enterprises.

"At the exhibition, we will actively explore the joint mechanism of brand, technology, information, sales and management through serial display, overall exhibition, unified image and centralized propaganda, so as to make the peer exchange information, complementary advantages, change competition into integration, and fully display the overall image and strength of 'Xiaolan underwear' to achieve a win-win goal."

Enterprises actively meet the challenge

Xiaolan, who attended the exhibition this year

Most of them have their own brand names, some of them are just starting up, just like "flower degrees"; others are steady and steady, just like "flower umbrellas", and the brand is undoubtedly a great boost to enlarge the charm of traditional underwear.

Arno, deputy general manager of Zhongshan Palma Clothing Co., Ltd., Chen Jie, told reporters that since 2002, their company has participated in many Chinese acupuncture meetings. Before that, they mainly displayed warm underwear and household clothes of "flower umbrellas" brand, and also got some agents when they got the recognition of the brand.

After several years of efforts, the company sells thermal underwear and

The agents have been basically stable.

Xiaolan Town Government and chamber of Commerce have attached great importance to the Central Committee, and have organized many enterprises to participate in the exhibition. This is the first time that Arno Palma company has appeared in the form of exhibition company.

"In September of 2014, we have been busy with the booth design plan after deciding the booth, and strive to make the best shot and best service for the new year's first entry into the market.

This time, we are still focusing on the display of brand image and products. We will focus on the display of the "flower umbrella" brand of men's underwear and socks.

Arno Pama Fashion Co., Ltd. is the sole legal agent of the brand "underwear", "pajamas" and "socks" products in the mainland of China. It has the qualification to design, develop, produce and sell "flower umbrellas" brand products.

Based on the needs of brand development, we further adjust product mix and enrich product categories.

In recent years, we have been developing products of underwear and socks. Up to now, these two series of products have been fully integrated. This time, we hope to find an agent specializing in underwear sales at the needle shop. "

Chen Jie said.

Lin Shui Mu, the head of "Hua Du" brand, said that in 2014, the underwear brand "flower degree" was unveiled for the first time in the ninety-sixth session of the Chinese Acupuncture Association, attracting lots of investment. With our market positioning, brand concept and brand new operation mode, it won the high attention of the industry, and also received the high praise from customers.

In Lin Shui Mu's view, such a highly efficient negotiation is indeed unexpected.

Not only "flower degree", other Xiaolan underwear enterprises have also become the hot spot of merchants consultation.

"Business cards don't know how much."

This is the most widely spoken phrase by Xiaolan exhibitors.

Behind this remark is the pformation of the Xiaolan underwear industry from OEM to licensing, from weak to strong.

Lin Shui Mu said that in 2014 after the acupuncture meeting, "flower degree" immediately opened the Guangzhou direct shop, widened the product line, and launched the "red rhyme" series.

The performance is far beyond the expected target.

In recent years, "flower degree" has the advantage of designing and developing new products and providing fast products, and has always maintained highly efficient supply chain and fast turnover rate.

In operation, "flower degree" fulfills the idea of "only talking about how to make the terminal profitable", and integrates the best resources, striving to create the height of talents, the depth of products and the width of the market, thus creating the market competitiveness of its brand.