Fast Fashion Trend, UNIQLO Shop Most

In 2014,

There are 274 new outlets in China, including 14 shops in Guangzhou, second only to Beijing, Shanghai and Chengdu.

These data are derived from the 2015 China commercial real estate development trend report released by the Tenth China real estate Festival yesterday (hereinafter referred to as the "report").

The report says last year

H&M has the largest number of new stores, 80 and 60, respectively. At present, Guangzhou has 13 UNIQLO stores and 9 H&M stores.

Since the end of 2012, sales of fast fashion brands are still increasing.

The fast selling group of UNIQLO parent company announced its semi annual report in April 9th (up to February 2015). Its sales increased by 24.2% over the same period last year, and its net profit increased by 56.2%.

UNIQLO sold well in mainland China and Taiwan, China, and its overseas business sales increased by 48.9%, accounting for 36.38% of total sales.

Sales of H&M group increased by 18% in December 1, 2013 to November 30, 2014, and gross profit increased by 17%.

Reporters found that last year, UNIQLO in Victoria Plaza, Zengcheng

There are all new stores in Xicheng, and H&M is located in the West City, East, Baoshi and good World Plaza.

GAP, ZARA and other fast fashion brands are also opening new stores in Guangzhou.

H&M will also enter the sun Xintiandi this year, and is scheduled to open in September.

According to the report, UNIQLO's development belief comes from the strong growth of Greater China, while other brands tend to be cautious after the first two years of rapid expansion.

With the increasing number of fast fashion brands entering China, the market competition is becoming more and more intense. The problems of fast fashion and frequent quality and the decline of design sense due to the pursuit of update speed are also affecting the pace of expansion.

The report predicts that in 2015, fast fashion brands will speed up the development of e-commerce and drain customers to the online market.

Xiaobian believes that fast fashion brands still have unmatched advantages in promoting popularity and many domestic brands. This is also one of the reasons why many high-end shopping centers regard fast fashion as the main store.