PRADA Co Operates With The Three Costume Designers To Launch The The Iconoclasts Project.

PRADA joined hands with the three costumes designers to restart the The Iconoclasts project. The collaboration with costumes designers came from the concept of The Iconoclasts launched by PRADA in 2009.

The aim of the art project is to rebuild classics by breaking the old and creating new ones, and explore the cross and integration of fashion and other fields. Earlier this year, the three group Designer The retail store design has been in New York, Paris, London In the late April, three stores in Beijing will present the creative results of these costumes designers in 2015. The Iconoclasts project Come to a conclusion.

PRADA "The Iconoclasts" activities will continue from April 22nd to May 3rd. Three designers will also gather in Beijing to attend the opening ceremony. If you yearn for their screen work, you will be able to experience your life now.

The design concept of Milena Canonero (Milena Canonero) comes from the Fengshui philosophy of Taoism in China. The four elements of water, fire, air and earth reinterpret the Miuccia Prada's exquisite fashion and the 2015 spring and summer series that are full of changes, and finally construct fifth elements -- the creation scene of kindheartedness.

Eliane Philip (Arianne Phillips), who created the perfect gentleman model for the "ace spy", thinks that "fashion and film are all whimsical and storytelling" before transforming PRADA London old Bond Street shop into a dreamy purple desert. Purple gravel, rock and trees make a natural dialogue between clothes and spectators.

Michael Wilkinson (Michael Wilkinson) and Tim Martin (Tim Martin) imagined the store as a wonderful party without disco. The elite and fashion people gathered together, elegantly dressed and street fashion intertwined, like the 70s trend of hidden in the PRADA 2015 spring summer series.

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What Mr. Fukazawa Naohito shared is Muji design, including the important role played by designers in Muji. As a think-tank consultant, designers not only develop products, but also make suggestions in design. They can also turn business strategies into visual things and provide help for business decisions.

In the product, in the face of too many human desires, Muji follows the idea of "eight points full" and "eight points". It provides a suitable solution. The pursuit of "this is enough", "I want is his" standard. Without printing, China has succeeded in creating a way of life. Let people feel that living together with Muji can lead a peaceful and prosperous life.

Fukazawa Naohito also highlighted Muji's six year FOUND MUJI program: searching for thousands of mountains and rivers to find inspiration for MUJI products. Through MUJI products, look for products from different cultural circles instead of doing them. Let common scenery be the source of design. Mr. Fukazawa Naohito also reminds us that we should learn from a pair of appreciative eyes, pay attention to the nuances of ordinary life, and think about what is common.

Nowadays, FOUND MUJI has gone through many countries and regions, such as France, India, Korea, Taiwan and so on. In search, Muji uses the prototype to redesign, presenting the idea of MUJI returning to the source of life. And this also shows the understanding of Muji for design: design is not constantly creating new things, making the design of things ordinary outside is the high realm, in order to let the product emit the charm of no reason, to achieve the coordination of human, material and natural. By introducing the design of Muji kitchen appliances, Fukazawa Naohito also demonstrated the design concept of brand's emphasis on coordination with the space environment.