Online Shopping Impact On How To Meet The Physical Store

One of the big drawbacks of online shopping is that they can not actually try it on, and buy clothes that are not in conformity with the size. It is very troublesome to return goods when they are too large.

They will pick up the design of the central instrument in the physical store, find the right size, and write down the commodity number to search and purchase online.

Because the popular clothes on the Internet are easy to be searched, these well-known brand clothing stores are the most frequented shops of the "copy number" people. Customers often try not to buy them.

Some customers even use mobile phones to take pictures of clothes.

The reason for most people to become a tribe is the high price of clothing in stores or famous brand stores.

Walking on the street, you can see the slogans like "the big sale", "the full three fold" and "the whole 39 yuan". The clothing store has hit the price war, and uses the low price to attract the customers.

Although this is the simplest and most common method, it is always effective for consumers.

Relatively cold shopping malls, and some of the brand shops that become "fitting shops", some small ones.

However, it used small profits but quick turnover to quickly seize the market at a low price.

Some well-known brand stores also have a lot of popularity, and marked discount and low price stores are obviously better than others.

But in the mall of the city, there are few walkers and businesses.

Now most

The clothes sold in the style and style are the same, which limits the competitiveness of the shop itself.

As the saying goes, "people without me, people have me excellent" is very suitable for the development of clothing stores. Most clothing stores are homogenizing competition. It is difficult to attract customers in addition to lowering prices. However, some clothing stores have opened up a new path, opening up the market with differentiated competition, and consolidating the market with quality services.

Differentiated competition means

There will be much less, which can avoid fierce price wars and put more effort into improving the overall competitiveness.

Clothing stores should pay attention to improving service level.

In fact, when customers buy clothes, they are all sensual. Sometimes, high quality service can control the customers' decisions.

In physical stores, we not only sell clothes, but also provide customers with routine services such as recommendation and tailoring. There are also some extra services, such as teaching customers to wear neckties, helping to adjust clothes, and so on. This can generate many repeat customers, and bring new customers through word of mouth.

For solid clothing stores, the threat of online shopping is a shock, but it is also an opportunity.

Online shopping has become a trend of consumption. Physical clothing stores can switch to online stores, and the combination of the power of the Internet or the two will lead to better development.

The network can not only reduce costs significantly, but also expand the sales market. It can be sold to all parts of the country, no longer limited to the local small market.

"Online shopping has not brought about disruptive changes in the concept of consumers. We often say that shopping is the key word in a shop, and many people like to experience the fun of shopping, so the number of customers in physical clothing stores will not be reduced too much," said a person in charge of a brand store. "Change is bound to happen. Online shopping reminds us to optimize the shopping environment, improve the quality of service, and make customers happy to shop in order to develop."