GAP Starts To Go Downhill, Small Rise Will Achieve Business Dream

To survive in the new situation, you should not only adapt to the environment, but also become the most suitable living creature.

More importantly, it depends on what you want to find and feel strongly about and develop it.

Find a niche breakthrough, you will make yourself very easy to identify, customers will find you at the first time.

If you do not, you may be listed on the endangered species list.

In the past 10 years, we have been thrown into a system that looks like ecosystems.

In the past, our consumption was tightly controlled by a few business tycoons.

We are the customers caught by them; they know what we are, and our tastes seem to be seen through them, so they give us the same things.

Now, however, business tycoons are forced to enter a new environment with different species, and each species wants something different.

Think about what happened to GAP.

For decades, it has been as stable as a 800 pound gorilla. By 2000, it had entered an unexpected abyss.

GAP has stumbled in the new environment, and it is now, because it lacks a clear niche for a small number of target customers.

Business tycoons are important because they have pulled the reins of mainstream culture.

However, I think the mainstream culture only means that the culture prevailed at that time. It was the product of the control of a few business tycoons in the middle of twentieth Century.

In its heyday, it is a dynamic force changing and powerful enough to sweep away everything.

Most importantly, it opened up the middle market that suited us.

However, in the following decades,

Soon, the tycoons were hard hit and never recovered.

On the one hand, business tycoons are not big enough to control the whole ecosystem; on the other hand, they do not have enough humility or full concentration to understand their own fields.

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Like Gap, it has fallen into the middle market: no one really likes it though it is well known to everyone.

Such a business tycoon has made every effort to adapt itself to the new environment and has fought fiercely. For example, some giants want to keep their products suitable for all people to expand themselves; some giants employ "hunting the cool race" to let these "hunting cruel" use fire weapons and clever traps to locate and customary customers' habits; more adventurous, they derive inspiration from underground artists and pursue subculture consumption in opposition to the mainstream culture in traditional sense.

So far, the results have been good or bad.

But at least one thing is clear: in order to meet the different needs of customers and subdivide these customers into different types, the research results are not always accurate, and this way is not as effective as the practitioners say, and it also makes the middle market look less attractive.

Nowadays, what can catch customers is a novelty network, which prey on prey or fly to its prey.

It is also starting to deform. The Internet allows customers to find out exactly what they want, like hawks, and have many choices.

It turns out that the bigger the ecosystem is, the more likely it is to increase new species, including diverse plants and thriving animals.

Nothing can be held responsible for the demise of the mainstream.

The mainstream culture is based on solid social, economic and political life.

During its heyday, it included books we read, watching TV and movies.

It has been holding us together for a long time, but because its foundation has been declining, it has become bloated and slow, and those new creatures that are more sensitive and easy to catch prey are encroaching on its territory.