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Judith Leiber Stands Out To Break New Ground.

2015/11/13 11:22:00 39

Judith LeiberLuxuryBrand Strategy

Affected by the economy and exchange rate, the weakness of Chinese market is almost the fact that every luxury brand's earnings report will be mentioned, and the performance of European and American markets is also good and bad.

When luxury brands are coincidentally developing and seeking new markets, many people believe that India will be the next luxury market like China.

So what has India always been wearing poor labels to stand out in the luxury market?

Although jewelry and clothing may be difficult to sell in India, luxury shoes, watches and bags are favored by the wealthy in India.

For example, India women, whether young or not, like Judith Leiber's handbag, because this brand handbag matches colorful, embroidered luxury India dresses.

All the time,

India

In the eyes of people is the representative of poverty.

In fact, data from the Pugh research center also show that 20% of Indians earn less than 2 dollars a day, and most Indians earn less than 10 dollars a day.

But this does not hinder the rapid growth of the number of India billionaires.

According to the Fortune Management Inc report, from 2014 to 2015, the number of India households with 250 million rupees (about 3 million 800 thousand dollars) increased by 17%.

In the next 5 years, the number will increase to about 3 times, reaching 348 thousand families.

A newly released economic data also shows that India's economy grew by 7% in the second quarter of this year, although it was lower than economists expected, but the momentum was very good.

Now it is almost certain that India's economic growth will surpass for the first time this year.

China

IMF's updated version of the world economic outlook released in mid April predicts that India's GDP growth rate will rise from 7.2% last year to 7.5% in 2015, and China will be reduced from 7.4% last year to 6.8%, indicating that the economic growth as Asia's two largest population will be reversed for the first time.

"In the medium term, India may play a stronger economic dynamism than China," said Volker Helmel, chief national economist at Bremen state bank, Germany.

Although India has a large population in general, the increasing number of billionaires and vibrant economies are

Luxury brand

Development is very advantageous.

Nikhil Agarwal, President of a campaign management company specializing in the promotion of famous liquor, said: "we must pay attention to the whole.

Of course, we can't deny widespread poverty, but we can't ignore the rich class in India. They spend more money than any other rich in the world.


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