Zalando Fashion Giant Knows What You Are Most Comfortable Wearing.

Zalando, a German e-commerce website based on the "Shanzhai model", sold 2 billion 200 million euros last year, an increase of 25% over the previous year, making it the largest online fashion retailer in Europe.

Zalando is only a clone of Zappos?

In the past,

Conservative commentators cynicism for copying the success of Zappos, an American shoe retailer, was founded in 2008 by D sseldorf sseldorf Robert Gentz, the first time that revenue has exceeded $1 billion in 2008. It took only a short span of two years to create the fastest record in Europe.

The company specializes in the sale of shoes and fashion brands of 1500 brands, including GAP, Topshop, Diesel Jeans and Tommy Hilfiger, and so on, reaching 1500 kinds of shoes and fashion brands.

In the three quarter of 2015, the growth rate of year-on-year deficit turned out to be strong, with annual revenue reaching 3 billion euros.

Due to Zalando's

Similar to the AOL shoe and hat online retailer Zappos, the latter was bought by Amazon in 2009.

Many people call Zalando a clone of Zappos, which is not groundless.

In fact, Zalando is one of the many companies that German electronic commerce technology consulting and capital operation service company "rocket Internet" helped build. "Rocket Internet" is famous for successfully cloning American Technology Corp in the European market.

"We will combine fashion and technology more closely, and Dublin's team will play an important role in this process," said Robert Gentz, co-founder of Zalando.

Zalando CEO

The Bread & Butter team and Zalando are convinced of the status quo of Berlin as a fashion city, so they decided to join hands in creating a strong and innovative concept. The group spokesman also pointed out that this decision will help promote democratization of fashion and enable people to participate actively in fashion discussions in the future.

However, it has been pointed out that Zalando, a supplier of electricity providers, is concerned only with the consumer market of its strategic core, ignoring the needs of distributors.

The Bread & Butter fashion show, once a pillar of Berlin fashion week, filed for bankruptcy last December. In June 2015, Zalando announced that it had acquired Bread & Butter, which is expected to close at the end of summer.

Zalando decided to open the two year Bread / Butter fashion show to the public, and reform the whole exhibition structure from next year.

Karl Heinz M u ller, which founded the Bread & Butter fashion trade fair 14 years ago, extended the exhibition to 5 last year and opened it to the public on the last two days. But after strong opposition from the exhibitors, he withdrew the proposal.

Robert Gentz said: "all these things were created by ourselves. Now, we can still clearly know which processes can work within the company," he believes, which is superior to those outside the big companies, because he knows more about the company he founded.

Zalando was listed on the Frankfurt stock exchange in September 2014. It has three warehousing and logistics centers in Europe, including the largest e-commerce logistics warehouse in Europe.

At the end of April 2015, the technology center was set up in Dublin, Ireland, to expand in Europe. This will bring up to 200 job opportunities for data analysts and developers.

Recently, the famous imported mother and baby business baby bud has reached a strategic cooperation with it and will become its first e-commerce partner in China.