Shenzhen 2015 Shopping Center Vacancy Rate 6.2% Strong Demand

According to statistics, in 2016, there will be more than 10 new shopping centers in Shenzhen, including nearly half of the central area. Longhua is mainly based on Zhonghai Huanyu Xintiandi and poly Tianjie street, while Baoan has more than 50 thousand Zhongzhou PI mall, joint investment orient Park, Zhongzheng Xiu and other shopping centers.

Fukuda as 2016

The main commercial power area will usher in five shopping centers. The 2015 shopping centers, Zo Hong Wan shopping mall, Cheuk Yuk Hui, Ping An financial centre shopping mall, KK ONE, and the East China riotous world, have been launched.

Lin Dan, director of the Shenzhen international retail real estate service department, said that in 2016, business began to enter the booming shopping center. Emerging business circles were constantly emerging, and the business pattern was constantly changing. Developers and retailers were constantly changing to find new directions for development.

Mr. Xie Jingyu, director of the China Department of the international research department of Gao Li, said that in 2015,

It mainly focuses on the community shopping centers for young consumers and neighbourhood families, and most of them are concentrated outside the core business circle.

In terms of brand demand, fast fashion, catering, lifestyle, home furnishing, accessories, children and education brands are actively expanding and demanding.

At the same time, the first tier cities have become the first choice for many retail brands to try cross-border operations.

According to Gao Li international data, the vacancy rate of Shenzhen shopping center dropped by 0.9 percentage points to 6.2% until the end of the year.

In 2015, the average rent of the first floor property of the high-end shopping center in the city still increased slightly compared to the same period last year.

In the core business circle, the rent below the average level of new projects offset the annual rent of some mature shopping centers, and the average rent fell by 0.7% to 1091 yuan per square meter per month.

If the new supply is eliminated,

It rose 7.9% compared to the same period.

In emerging retail areas, limited supply and stable demand support rents rose 3.9% to 484 yuan per square meter per month.

Overall, the average rent of the first floor property in Shenzhen's high-end shopping center increased by 0.5% to 909 yuan per square meter per month.

At present, the leasing market of mature shopping centers is in short supply, and most brands can only enter on the occasion of adjustment.

Futian COCOPark in Futian District and coastal city in Nanshan District have become the first choice for many retailers to set up their first store in Shenzhen.

Judging from the adjustment needs of many mature shopping centers, the proportion of catering and fashion formats is the highest, followed by entertainment, accessories, cosmetics, personal care, education and children's retail brands.

In 2016, with the upgrading of urban rail pit construction, many retail brands expanded to other non core areas.

In particular, the expected opening of the three subway lines (7, 9 and 11) in 2016 will hopefully lead to the development of shopping malls around the metro.

The catering business in Shenzhen shopping center was active in 2015.

Famous restaurants such as Xibei Xiao Shan village, Le Kaiser pizza, Han Na Shan Korean barbecue, nice to meet you, as well as pig, pig and so on, are expanding in the core and new retail areas.

In addition, a number of restaurant retailers opened the first restaurant in Shenzhen, including the Hongkong brand chanting garden at Futian District century Hui and Nanjing grand stalls in Luohu District's Beijing based Banna space.

The new activities in the fashion industry include UNIQLO, GAP, H&M, UR, OldNavy, I.T and Chocolate in the nine shopping centers of Huaqiang North, and the first COS in Shenzhen to open in Yitian Holiday Plaza.