Sports Shoes Wear The Industry's Stagflation And Recession.

The latest data show that in 2016 1-2, the production and marketing rate of stationery and office supplies industry was 99.1%, 0.1 percentage points lower than that in the same period in 2015, and the total value of export delivery was 2 billion 630 million yuan, up 2.3% over the same period last year.

The sales rate of sporting goods industry was 99%, an increase of 0.1 percentage points compared with the same period in 2015, and the value of export delivery totaled 7 billion 930 million yuan, an increase of 1.7% over the same period last year.

In the 1-2 month of 2016, the main business income of cultural and educational office supplies industry was 13 billion 20 million yuan, representing an increase of 11% over the same period last year, with a total profit of 760 million yuan, representing an increase of 24.6% over the same period last year.

The sporting goods industry's main business revenue was 19 billion 790 million yuan, an increase of 3.6% over the same period, and the total profit was 1 billion 190 million yuan, representing an increase of 15.5% over the same period last year.

Recently,

The company issued a profit preview report, although the annual financial report is not officially released, but the Group expects that in 2015, the company's equity holders will account for roughly equal profits and losses, and business performance is expected to turn into profit.

Once realized, it means that Li Ning Co, which has been losing money for four consecutive years, will lose its profits for the first time and win a beautiful turn over.

In addition to Li Ning Co, international sporting goods giant

Earnings reported last week showed a huge increase in profits. According to public figures, Adidas group's sales revenue was 16 billion 915 million euros, an increase of 10% over the same period last year, with net profit reaching 634 million euros, up 29% over the same period last year.

In the Greater China region, it has achieved six consecutive years of growth, reaching 17.7%.

Indications

The industry has already gone through stagflation and recession. After 2014, it has resumed recovery. With the market stimulating consumption, the sporting goods industry will continue to warm up and is expected to enter the next boom period.

This is undoubtedly a great benefit for the sporting goods industry after 2011.

The domestic sports industry is gradually warming up. The government's support will be obvious and the good policies will continue. In the next few years, it will be the golden period of sports industry development.

The sports industry chain will usher in a full-scale explosion, and the market scale of all related industries will continue to grow.

The sporting goods industry will also flourish and improve its current sales performance.

In recent years, the policy of sports industry has been released frequently, including the abolition of sports events approval, the relaxation of the right of broadcasting rights, the promotion of market operation of sports events, the acceleration of the development of collective sports and the establishment of well-known independent sports brands. The development environment of the whole industry has changed greatly, and the relevant enterprises in the industrial chain have shown a growth momentum.

Under the background of gradual adjustment of sports industry structure and increasing awareness of mass sports training, the development of sports industry will usher in "the best era" when the favorable policies are promulgated and implemented.

The sports industry chain is developing in an all-round way, and the marketization process is speeding up. The market space of the related industries is huge.

In 2014, the industry began to resume growth, and in the same year, the sports industry's heavy profit policy came out.

In October 21, 2014, the State Council promulgated some opinions on accelerating the development of sports industry to promote sports consumption. Its contents put forward that in 2025, the total development scale of China's sports industry exceeded 5 trillion yuan.

Subsequently, all kinds of favorable policies were intensified, and the government's willingness to support the development of sports industry was very obvious.

Data show that in 2013, the added value of sports and related industries was 357 billion 500 million yuan. In 2006, this figure was only 98 billion 300 million yuan, and the growth rate has been quite alarming.

But according to the prediction Industry Research Institute, the added value of sports industry in 2015 even exceeded 400 billion, which is also very far from the 5 trillion target proposed in 2025.

This means that the average annual growth rate will remain at around 30% in the next few years, which will be a great opportunity for the development of related enterprises in the industrial chain.

The sporting goods industry will also usher in a new period of nuggets, and the prospects for development can still be expected.

In addition, last year's news conference held that the proportion of sports industry in GDP will increase from 0.7% to 1% by 2020.

The government's strong support will attract many capital to join this feast, and the sports industry will usher in explosive growth.

As the mass sports industry, the sporting goods industry will also usher in a vigorous development trend.

The sporting goods industry expanded rapidly from 2007 to 2010 and entered a period of rapid growth. The added value of sports goods industry increased rapidly.

According to the data released by the foresight Industry Research Institute, "the development prospect and strategic planning analysis report of China's sporting goods industry" for 2016-2021 years, the value added of sporting goods industry was only 100 billion 900 million yuan in 2007, and increased to 169 billion 200 million yuan in 2010. In addition to the slower growth rate in 2009, the remaining years remained at more than 20%.

But by 2011, the growth rate of sports goods industry increased sharply, from 25.33% in 2010 to 4.02% in 2011. The growth rate slowed down in the following years, and the growth rate was lower than 10% in 2013. Until 2014, the growth rate of the sporting goods industry was on the rise again, reaching 15.89%.

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Although the growth rate is gratifying, China's sporting goods industry accounts for only about 0.4% of GDP, and there is still room for growth in the future.

2010 the added value of sports goods industry in China accounts for 0.42% of GDP, the highest in previous years, but it still can not exceed 0.5%.

With the outbreak of sports industry, the market scale of sporting goods industry will gradually expand, and the proportion of GDP will further improve, and the development prospect will be broad.

China's sporting goods industry is at an adjustment stage due to overestimation of sporting goods demand and slowing down of macroeconomic growth over the past few years.

After a positive adjustment, the industry as a whole has shown some signs of warming, the order performance has obviously rebounded, the pformation of enterprises is obvious, re-examine the product positioning, and seek alienation competition; the international economic situation is recovering well; sports goods listed enterprises performance significantly improved.

Although the depth adjustment process will continue for a period of time, all sides will take the initiative to innovate and respond positively.

Sports subdivision industry has also maintained a certain rate of growth in recent years, and the market is relatively strong.

Among them, the total output value of sports shoes industry increased year by year, and its growth rate remained above two digits, especially in 2014, an increase of 24.20% over the same period last year.

Moreover, the market share of domestic brands has improved steadily, and its position has been stable, and has begun to compete with giant in the international sports shoes market.

In the future, with the help of capital, the international influence of Chinese brands will rise again.

Sportswear industry is Nike, Adidas and other foreign brands occupy the dominant position in the market for a long time, and domestic brands are struggling to catch up.

The market size of other subdivision industries is also expanding, and sales revenue is increasing, especially in the sports protection user manufacturing industry.

Data show that in 2014, sales of sports protective equipment manufacturing industry reached 12 billion 973 million yuan, an increase of 47.07% over the same period.

In addition to the ball products manufacturing industry, such as training and fitness equipment manufacturing industry, outdoor products market and other segments, the growth rate is maintained at two digits.

In the future, with the liberalization of the policy, the demand for sports goods will be further released, and the market segments will continue to develop at high speed.