NBA Is The Star Of The Company, UA Signed 800 Million Annual Sponsorship Quotations CBA

Beijing time May 18th, according to the exclusive news received by reporters, sports brands have quoted CBA at the sponsorship price of 800 million per year, hoping to become the main sponsor of CBA in the next contract. It is understood that this brand is NBA is the star of the game. The signing brand UA (Andemar).

It is understood that the sponsorship contract contains all sports equipment on CBA and off court.

Although the Chinese Basketball Association has not yet decided which company will specifically hand over the operation rights of the tournament, the offer made by Andemar has shown their determination to become the main sponsor of CBA in the next few years.

Every year, up to 800 million of the sponsorship contract sounds exaggerated, but in today's event, the price of copyright IP rises to the height of the sports market, and is not considered a sky high price contract.

Prior to this, Lining and Ying Fang signed a contract of 5 years, 2 billion yuan, equivalent to 400 million yuan per year, including all CBA equipment sponsorship rights.

If the price of the sponsorship contract is compared with the sponsorship price of NBA, the value of the two contracts is almost the same.

In the shirt sponsorship contract signed by Nike and NBA, the two sides signed a sponsorship contract lasting 8 years, and the contract came into force from the 2017-18 season. The total amount of the 8 year contract is as high as 1 billion US dollars, equivalent to 800 million yuan per year.

But it is worth noting that ADI and Nike The sponsorship contract signed with NBA is only the sponsorship interest of the shirt, and the contract signed by Lining and CBA contains all the equipment sponsorship contracts.

At present, the CBA between China Basketball Association and Ying Fang and the contract of commercial operation of the national team will expire in May next year (including 3 months' priority negotiation period), that is, next year, the Chinese Basketball Association will re decide which company to give the business operation right of the league.

There is no doubt that with the high bidding contract of the League sponsor, CBA's right to run the tournament will undoubtedly sell a higher price in the IP market.

　　 Andrea What most fans are familiar with is their NBA signing Stephen. Prior to this, Andemar also signed a contract for the price of more than 320 million dollars over 10 years after the expiration of the contract between Durant and Nike, including some of the shares of the company. But in the end, Nike chose the matching contract and eventually left Durant.