China Leather Association To Join Jingdong Mall

Recently, Jingdong and

Signing a strategic cooperation agreement in Beijing will jointly select high-quality businesses and high quality leather products for consumers, enhance the consumer experience and create a comfortable consumption environment through the marking of "real leather logo", and promote the quality maintenance and upgrading of leather products.

According to the contents of the agreement, Jingdong will cooperate with China Leather Association to mark the leather products of clothing, shoes, bags and other articles in Jingdong platform. At the same time, it will work together to promote the healthy consumption of leather products.

The China Leather Association was founded in 1988. It is a national social organization in China's leather industry, which is p regional and inter departmental, regardless of its economic nature.

With more than 1300 member units, it has extensive influence in the leather industry.

In 1994, the China Leather Association registered the "genuine leather logo" certification mark at the Trademark Office of the State Administration for Industry and commerce. It is one of the first certification marks in China, and has been registered internationally in 18 countries and regions.

It is used to prove the material of natural leather, fur and its products. It is suitable for shoes, bags and shoes made of natural leather and fur.

And other leather (Mao Pi) products.

Leather products such as "genuine leather logo" indicate that the product is made of natural head leather, and the product is of good quality and has a better after-sale service system.

The use of leather labels should be strictly examined by China Leather Association to ensure product quality.

Jingdong will work with the China Leather Association to set up a "Jingdong mall leather product quality business quality alliance".

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On the platform, through the China Leather Association's "genuine leather logo" certified products, the certification mark will be displayed on the page to facilitate consumers' choice.

In addition, Jingdong will also assemble all the products approved by the "genuine leather logo", open the "leather Museum" and other special area pages, and promote the continuous improvement of product quality.

The vice president of Jingdong group, vice president of the Jingdong group, and Xin Li Jun, President of the clothing and home business department of Jingdong mall, said that Jingdong adhered to the principle of "quality first". Through cooperation with the China Leather Association, leather products were certified for the leather products of Jingdong platform to ensure product quality and enhance consumption experience.

The strategic cooperation between Jingdong and China Leather Association marks the further development of Jingdong in the field of quality control.

Jingdong will further cooperate with the association to attract more high-quality merchants to enter, and provide more abundant leather products choices for Jingdong consumers.

Su Chaoying, director of China Leather Association, said that the real leather logo is an excellent group with 465 enterprises and 508 brands. It shows three points to consumers: 1. products are made of natural head leather, 2. are of good quality, and 3. are better after-sale service systems.

The real leather logo plays a positive role in cultivating independent brands, correctly identifying the leather attributes of products, guiding consumption and safeguarding the legitimate rights and interests of buyers and sellers.

The conclusion of the cooperation framework agreement marks the formal opening of substantive cooperation between the two sides, which is of great significance for creating a healthy network consumption environment, advocating good faith management, promoting domestic brands and stimulating terminal consumption.

The ultimate benefit will be the vast number of consumers and many high-quality brands.

The cooperation between the two sides is a good start. Next, the two sides will actively strive to build and build a new platform for cooperation and development, and enhance the level and level of cooperation in resource utilization and whole process services, so as to provide more valuable services to consumers and businesses.

All along, Jingdong always adhered to quality first, and constantly gathered all social forces to continuously improve Jingdong quality ecosystem.

In 2015, the Jingdong launched the "quality insurance". The product promise of "quality insurance" was in line with the national standards and the description of merchandise display, so as to help consumers select quality products with high quality.

Jingdong will continue to strengthen the "360 degree quality assurance system" that runs through all aspects of the business process. It will continue to create a safe and safe shopping environment for consumers with high-quality products and services, and provide quality online shopping experience.