Italy Fast Fashion Trump SAFY Landed In China

In recent years, "

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Its popularity with the people, the fashion trend of fashion, greatly favored by consumers and sought after.

Compared with "luxury goods", it can become a trend element of mass consumer life and consumption.

What will be the fast fashion brand in Italy, which is at the forefront of the world's fashion? Italy's fast fashion trump card SAFY has been shining in China and will bring the most fashionable and fashionable products to Chinese consumers.

And culture.

Italy fast fashion leader brand SAFY

SAFY founded its first store in Milan, Italy in 1995.

Italy Milan as the fashion capital of the world, its fashion industry has always been in the leading position in the world.

Milan's fashion has an introverted and luxurious temperament. It seems to be low-key and implicit, but in fact it is amazing.

With the convenience advantages of Milan fashion capital, SAFY is constantly innovating to keep pace with the trend of world fashion. With the modern fast fashion management and operation concept, it has gradually developed into one of the leading brands of Italy fast fashion brand with the advantages of perfect brand image, unique commodity style, popular product price and quick innovation.

Italian style and elegance, independent and bold design style, and a little more freedom and romanticism are the SAFY brand styles.

SAFY owns 320 shops in Italy, with a total sales area of 500 thousand square meters and more than 3900 employees.

SAFY has a large number of consumers in Italy. On average, more than 12 million customers come to the store every year, selling more than 105 million items every year. They are among the top brands in Italy and always occupy the leading position in the fast fashion industry.

In recent years, SAFY brands have been developing cross-border integration, integrating modern culture, art and other new elements into the design, production, promotion and communication of clothing, striving to present more rich sense of experience and cultural connotation, the most IN life philosophy and convey it to the new generation of consumers.

It uses fashionable design, excellent quality and reasonable price to provide consumers with a full range of products and unique shopping enjoyment for the pursuit of personality and fashion.

SAFY developing direct and franchisees in China

At present, SAFY has successfully opened many overseas stores in France, Britain and other countries.

At the same time, China has also become a major area for SAFY to expand overseas in the Asia Pacific market.

US flag Asia Pacific (Beijing) Trading Co., Ltd. as an independent executive body of the Italy sapphire Apparel Group in mainland China, will find a comprehensive management experience in China, understand the common layout of China's local garment market partners, and deepen China's retail market, so as to integrate Italy's Milan fashion culture into China's fast fashion industry.

According to the SAFY senior executive, "at present, the SAFY brand as the trump card of Italy's fast fashion has strong brand appeal. We hope to bring a new Italian shopping experience with Italian style and taste to Chinese consumers, so that Chinese consumers can feel the charm of Italy's fashion consumption culture and provide the best products and the most reasonable price to the public.

Therefore, we will set up a number of stores network in China through direct and franchising, covering China's one or two and three tier cities.

And we will choose partners who have comprehensive management experience in the retail industry and have a certain position in the local apparel market. "

SAFY interpretation of Italian fast fashion and unique business philosophy

SAFY shop style is based on modern sense, blending the retro and urban decoration details, and full of fashion.

SAFY senior told the author: "SAFY insists on displaying the beauty of modern art and space on the shop display, mixing and matching fashion style clothing, exquisite and intimate humanized service, creating a good shopping environment for customers, stimulating customers' consumption desire, and conveying the unique Italian style of fashion life for customers."