Fast Fashion Can Not "Tell Stories".

From time to time, many products began to tell stories in order to attract more consumers. A bottle of mineral water filtered by modern equipment has been pumped into the natural deep volcanic rocks from the virgin forest, and the price is much higher. An ordinary skin care essence, which is labeled with "extract from the alpine Edelweiss", seems to have magical effects.

When people wake up from all kinds of dazzling "story" bombing, products that are truly meaningful and valuable will always break through obstacles and return strongly. A developing entity industry needs forward-looking future planning to adapt to the continuous development of the social economy, but more importantly, behind the planning and storytelling, it means the spanformation of ideas and the innovation of models.

For the face of Online retailers International brand , Garment industry It is far from enough to tell storytelling, so we must spanform the brand operation mode to break the conventional courage and the determination of innovation to deal with the new market challenges, and to add more endurance to the development of enterprises through management innovation, mode adjustment and other endogenous breakthroughs.

Talent breakthrough: establishment of Retail Innovation Institute

For shops, 365 days a year can not be sold every day, there is always a light season. How to make rational use of retail strategy is a problem for every shop and distributor. At the time when terminal retail performance is low and brand development is difficult, Zhuo has set up the "Retail Innovation Institute", gathering senior members and front-line staff in the clothing industry, and regularly brainstorming and brainstorming to formulate relevant strategies and tactics for improving terminal performance and brand development. In Zhuo's view, only by running every store well can we have more confidence in storytelling.

Management breakthrough: reorganization of internal team

In order to meet the needs of brand spanformation and development, Zhuo has reorganized and reformed the internal team, so that the functions of various departments are more professional and efficient. At the same time, by introducing more professional talents, learning and absorbing the operation concepts of internationally famous fast fashion brands, such as market, design, labor and marketing, etc., it can digest other people's strengths and improve their technological content, and provide more professional support for brand development from three aspects of commodity management, brand image and terminal retail, so as to achieve the goal of developing their own brands.

Cooperation breakthrough: Urban partner innovation mode

Facing the pressure of terminal expansion, Zhuo and Zhuo actively face and carry out comprehensive thinking, make strategic adjustment and deployment of retail operation through rapid innovation spanformation, innovate the traditional Distribution Agency mode, and vigorously promote the urban partner mode.

At present, Zhuo's "urban partner" franchise project adopts the joint direct management mode, which integrates the four characteristics of "low risk, zero inventory, split mode and high yield". It is directly charged by Zhuo's head office to undertake inventory and direct sales, so as to ensure the profits of the partners. At the same time, the partners only need to meet two conditions: having enough funds and 80 or more shops can win the road of win-win cooperation with Zhuo.

Start a new situation based on a new starting point. A good company should not only tell stories, draw a blueprint for the future, but also realize the story. Different from the extensive development of extension and expansion in the past, a mature reform system has been formed in the reform of supply chain, the reorganization of talent team and the spanformation of agent mode. At the same time, it is still necessary for us to break the conventional rules and create new changes.