The Sportswear Seminar Was Held In Shanghai Exhibition Center.

In October 13, 2016, a Cecile Vivier expert was speaking by Oro Witt.

The seminar was held in Shanghai Exhibition Centre.

It is reported that experts attending the symposium are not only Oro Witt but also Xiao Xing.

Fiber global marketing and brand director Ria Stern, chairman Thomas Siemensmeyer and Asia Sales Manager Luca Bonati.

The successful holding of this seminar will help to control the current mainstream trend of sports industry in order to develop products that meet the needs of the market and play a positive role in promoting products through innovation. On the other hand, it will provide a way to consider the material performance and research in the face of the timely health care and sports fitness market.

It will be mentioned that Germany, Britain and France are the top three sports markets in Europe. Women's sports and men's sports are different.

Today, the development of Asian sportswear is waking up. In China, there are about 27 billion dollars in the market, and the future is full of potential.

According to research, China's sports wear sales will exceed 2020.

The conference believed that China would become an important region.

Sportswear is a major trend, and is closely related to lifestyle. We integrate our health, sports and magical city life through shaping, losing weight and accelerating consumption.

The sports market will grow by 30% in 2028, especially in the female market. Women are trained in various forms. Therefore, manufacturers need to consider the market segmentation style to meet diverse needs.

Now the sports wear market is concerned about fashion and comfort. What I have just mentioned is actually classified as sports.

Women want to be more energetic, so exercise is very important. Stress comes from life. Exercise is a good way to resist stress, so health is the latest trend.

In fact, fashion magazines talk more about health than sex. This expression is very direct, and sportswear can also be fashionable and suitable for many occasions. This phenomenon is obvious in India market.

Women who prefer sports wear have higher requirements for themselves. They hope that they will better arrange their time. I think most of these people are second-class cities. They hope this kind of clothing will be a great match.

Chinese people also have their own ideas, and can also integrate international trends.

Celebrity cooperation, including Wang Daren, Beyonce, Rihanna and puma, is also a way of sports brand. This trend is being promoted worldwide.

Women pursue material, comfort and sculpt, as well as underwear swimsuits. Tailoring and color design are very important, such as shoulder straps and details.

In addition, there have been many new retail models in retailing, which need to establish more links with consumers. The three golden rule is:

1 beyond products, making products become works of art is not only a function.

2, we need to create more rhythmic atmosphere for our products and boldly use richer sports elements, graphics and colors.

3 reshaping shopping experience, consumer experience is very important. We have to keep the original customers and attract new customers, so we need to pass more interaction to deliver product information.