In Recent Years, Victoria Has Been Unable To Cope.

At this time of year, "

"News" will emerge in an endless stream: which model suddenly upgraded to "angel", and several of them have left the stage quietly. Who will wear the sky high price Fantasy Bra, even the show guests, who are the focus of public attention.

Despite the fact that in recent years, there has been a gradual decline in the popularity of Victoria's show. The number of top supermodels is getting smaller and fewer, and the "new face" brand has been changed to the "sea of faces" brand, and the value and design of Fantasy Bra are not as good as a year.

But every year, Victoria is able to make good use of good looks and change the venue, so that the suspects shut up.

But recently, Victoria also admitted that he had some difficulties.

This week, L Brands released its third quarter earnings forecast, with earnings per share of only $0.4, down by 27% compared with the same period last year.

But what is totally inconsistent with the expectations of the earnings is that this year's aggressively cut them down.

It also cancelled the "Wei Mi swimsuit show", and pushed the sports label to make it possible.

The meaning of sex is not so strong.

Though in the past, they have been emphasizing the fitness of the models, which is totally different from those of the fashion show that likes to be naturally thin.

"Late action" is the evaluation of Wei himself.

Sports brands have been in the market for two or three years, and Victoria wants to squeeze more into the sports and leisure circles than others.

What's more, the shifting positioning of labels makes the loyal customers gradually lose, and at this time the new audiences are still not fully seized.

This also enabled Victoria to start thinking about the next step of development.

Yesterday, a lot of fashion bloggers on Sina micro-blog began to release the news of next year's "secret show" to be held in Shanghai. This statement refers to the development of Victoria store in Shanghai, the intention of the brand to open Tmall flagship store, and the only phrase that the brand CEO Les Wexner said in the interview.

This year's show hasn't started yet. The prediction of next year's big show is too early and too unreliable.

But to set China as a new target for market development is obviously what Wei wants to do.

This year, Liu Wen appeared on the list of Victoria's show.

The supermodel, which had been in MDC for third times, was the first to go to the T station in the national model. But after walking to the 2012 year's show, Liu Wen never went to the show again, so this time her return is also very heavy.

In the past few years, he and Xi Mengyao, who are very active in the stage of Victoria's secret, will continue to show up.

It is also worth mentioning that Ju Xiaowen, who is known as the "new generation of national model military leader", has also gained the opportunity to participate this year.

The reason why there are so many national models is that this year's secret will be joined by the Chinese wind.

In the manuscript of the outgoing styling design, there was a set of models that used typical Chinese red, Qipao and national wind patterns. According to the design draft, they will also be handed over to Chinese models.

Such elements reveal a little closer to the Chinese market.

In addition to this year's Gigi show, not only the last couple of flowers of last year's Kendall Jenner and Hadid Jenner were retained, but also in the fashion market this year, Gigi Bella sister Hadid will also join in, because the Karlie Kloss Kloss will happily return to the show.