Tmall Xinfengshang Virtual Fitting Venue Will Provide 32 Brands

Tmall Xinfengshang has cooperated with AI Technology Company to build an intelligent interactive venue, where virtual fitting technology is widely applied. In this new fashion of Tmall, the virtual fitting venue will provide 32 brands and more than 1600 selected spring and summer new products.

Tmall Xinfengshang has cooperated with AI Technology Company to build an intelligent interactive venue, where virtual fitting technology is widely applied. In this new trend of Tmall, the virtual fitting venue will provide 32 brands and more than 1600 selected spring and summer new products for consumers to try on online. Among them, the Spanish fast fashion group inditex joined in (the parent company of Zara) and joined Massimo Dutti, bershka, pull and bear, stradivarius.

In terms of technology, it can intelligently create 3D virtual faces to enhance the sense of substitution of the overall virtual fitting experience. The error between intelligent reconstruction of 3D real body and real measurement is about 1~1.5 cm. In addition, the technology of free measurement body reconstruction, personalized 3D face reconstruction, robot size recommendation, image level virtualization Try on technique To reconstruct a virtual image of the user's facial features and figure.

The data of the last two days were provided by Haomai Clothing Co., Ltd.: the per capita visit duration of the virtual fitting venue was about 21 minutes, the per capita visit to 4 brands, and 33% of the users had shoes and clothing matching for many times. It is reported that this is also the venue with the highest user stickiness and repeated visits in the new trend of Tmall. It is understood that the future of virtual Fitting venue There will also be functions such as upper and lower clothing matching, accessories matching, luggage matching, glasses and hats matching to enhance interaction.

Jing Jie, Vice President of Alibaba Group, once said in the Tmall Interactive Strategic Cooperation Conference: "Closing the distance between brands and consumers is not a channel, but an experience." In the future, the application of "interaction" technology will not only open up the focus of user shopping experience process, but also be the main method to create user activity and stickiness. Tmall New Fashion The relevant person in charge said that Tmall's strategic operation is not only to promote the innovation of the brand e-commerce department's operation direction, but also to start from the higher level of brand marketing and help the brand create a "interactive" online marketing main position.

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2016 is called the "VR first year". Taobao, JD, eBay and Uniqlo have all launched virtual fitting rooms, which are designed to provide consumers with an immersive shopping experience and make up for the online short board of "can see and can't wear".

From the feedback of current users, this service is welcomed by many young users, but there is still much room for improvement in the virtual fitting technology. Users should enhance their ability to see the dynamic fitting effects under different action environments by referring to the shape, materials and other parameters of the clothes themselves, such as Zuolishi, downstairs, playing ball, etc.

Apart from trying on clothes, this technology is so awesome! Not only naked eye "virtual fitting room", but also wearing special VR glasses, buyers can also enter a created virtual world to experience shopping fun in person. This technology is widely used in education, tourism, real estate and many other fields 。

No matter how the online virtual reality shopping develops, it should be based on the convenience of consumers and the protection of their rights and interests. Virtual reality is only to better let consumers understand the goods and solve some drawbacks of online shopping, but we must ensure that the commodity data in virtual reality is completely consistent with the actual commodity data, otherwise it is misleading consumers to shop, It not only infringes the rights and interests of consumers, but also goes against the healthy development of online virtual reality shopping.

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.