Milan Heavyweight Fashion Show Will Enter China

According to the world clothing shoes and hats net, this season Shanghai

As an outpost, WHITE Milano will take the lead in working with DFO to bring Style Routes to Shanghai in April 7th and 8th and "

Meet business "Summit Forum, and will focus on the B2B platform officially landing in October.

This time, there will be four Style Routes to Shanghai.

The brand Greta Boldini, He Ping (PINGHE), Act N1 and Situationist are selected for the four row warehouse of historical buildings for fashion distribution. In addition, they will present the designer's works to the media and buyers through real-time shooting and projection display, so as to facilitate real-time purchase intention.

Accessories brand Demanumea, JF London and special stylist Giorgia Cantarini will also join the ranks.

Situationist participated in the Milan women's wear week in February this year. Act N1 participated in the Vogue Talent project in Italy. Greta Boldini was selected in the final contest of WHO Italia, which was held by Vogue Italia and Altaroma.

He Ping nominated the Woolmark award in 2015 and was one of the Chinese designers who focused on SKP department store.

WHITE Milano founder Massimiliano Bizzi said: the plan to enter the Chinese market stems from the partnership established by the WHITE Milano exhibition in May last year and the Italy manual Federation.

The MIAC (Italy fashion and Fashion Enterprises Association), jointly launched by the two sides, aims to help SMEs carry out distribution services overseas, especially in overseas markets and the Chinese market.

In 2014, the exhibition co operated with Novomania to explore the Chinese market. In October last year, it also conducted a trial of water with a number of Italy designers, and selected designers including Jin Chongyu (Jinnnn), Gao Yang (Simon Gao) and Liu Xiaolu (Deepmoss) to participate in the exhibition in Milan.

The B2B platform, which is working with the Italy Federation of handicrafts, will further promote its expansion of brand search and select Italy and international brands targeting the Chinese market.

The project has also been submitted to the Italy Trade Promotion Council to support local brands at sea through the government level.

WHITE Milano White Studio exhibition area

Bizzi believes that WHITE Milano will be the most suitable trader in the Chinese platform project if the international brand or Italy brand is good.

"The project based on China's B2B platform will not copy the exhibitions in Milan, because we have to find brands that meet market demands."

Bizzi told BoF, "the brand portfolio that we selected for Shanghai can be said to be the representative fashion brand in the world.

And I think that in the moment, it will be the brand needed by the market.

We will choose suitable fashion and designer brands according to China's situation.

We will also cooperate with a number of professional companies and institutions in China's fashion industry to help us identify and lock in suitable brands better and faster, so as to ensure that these brands can get a quick return on business when they arrive.

DFO International, a partner in China, is also a senior fashion brand consulting firm. Every season it will host Showroom in Shanghai fashion week. Its new exhibition will be displayed in Shanghai fashion week this season.

Bizzi said: the forum will also focus on China's fashion market opportunities in B2B and B2C, and invite domestic and foreign practitioners to join in the discussion.

Bizzi told BoF: "this April event and business forum is very important for us because we need to help people better understand the DNA of designer brand through activities.

Based on our experience and many trips to China in recent years, we believe that the country is now ready to meet the brands in the market segments.

These brands have their own high sense of design and manual details, and also have better cost performance.

WHITE Milano special exhibition area

Starting in 2002, WHITE Milano cut into the fashion market, focusing on young designers, inviting them to participate in the exhibition, but also to help them grow, find them suitable manufacturers and increase exposure in the industry.

Bizzi has worked in family brand, and has been engaged in costume design experience to realize the future development of designer brand.

In 2009, WHITE Milano co sponsored a series of activities with designers who were not yet well-known, including Anthony Vavvarello, Pierre Ancy and others. These designers now have considerable international recognition.

In the past 7 years, Bizzi has participated in several exhibitions, including Paris fashion show Who 's Next Pret a Porter, and Link.it and Link.fr for fast fashion brands.

Former director of art, he planned a series of exclusive solutions.

In addition to entering China, Bizzi told BoF that he will continue to lead the brand of China's local creative pioneer in Europe's WHITEAST project.

"I have always had great confidence in young Chinese designers," Bizzi said. "So we will continue to support them as we did in the past, and select potential brands to promote them on the platform of Milan.

In view of the status and international prestige of the Milan exhibition, I think it will be a platform for designers.

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