Coin: Children's Clothing Market Aims At Luxury Brands.

In Italy, another place for children's clothing brands to enter chain stores is

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Coin has about 40 shopping malls in Italy, and there are more than 60 children's wear brands in different shopping malls.

At the same time, Coin has also worked with Disney Store (Disney store) to open Disney Store in its shopping malls.

Coin and Coin Excelsior, manager and director of clothing department Valerio Vegli, said: "baby oriented services are very valuable, because after the baby department is added, the range of products we provide to customers will be supplemented."

Unlike La Rinascente, Coin's customers are mainly

Local urban residents, therefore, are mainly loyal customers in Italy. They spend a lot of money on Coin, but this is changing.

"We are taking a series of measures to expand the scope of our customer base, especially in the past two years in some large cities where there are more foreigners and tourists, such as Florence, Rome, Milan, Catania and Bologna."

In addition, the Coin Venice store, which has been playing the main role in mid-range brands, has also begun to create some luxury children's wear brands.

"We now have some high-end brands similar to Petit Bateau, but our goal is to add some high-end brands.

Paul Smith Junior and Kenzo Kids have been added to this process, but we are also evaluating how to introduce other brands. "

Valerio Vegli said.

The upgrade of Coin was opened by 2 Coin Excelsior, located in Rome and Venice respectively.

In addition, Coin has also cooperated with Disney Store.

Set up Disney Store to sell clothing, accessories and peripheral products.

In view of the remarkable effect of the two stores, Coin will add more Disney Store to more stores in 2018.

The same thing about Coin and La Rinascente is that they will focus their children's shoes on children's shoes before going back to school and before Christmas and so on, while clothing sales will be the focus before spring.

Important position, a large number of distribution and strategic positioning, the major brands of children's clothing series is grabbing the shelves and floor of Italy department store.

This trend is a win-win situation: on the one hand, the major department stores ensure the presence and expansion of the brand, and on the other hand, the brand of children's clothing has also been upgraded and cooperated with the traditional distribution mechanism.

More attention should be paid to the world clothing shoes and hats net.