Vetements Stepped On These Points Before The Fire Started.

People all over the world know that this year's hottest card is Supreme. Let's gamble. Can we be so reasonable when we answer this question again this time next year?

Nobody knows the answer.

But at least we know that last year, the most popular tide card, Vetements, has not been so rammed.

According to the world clothing shoes and hats net,

Commentator Tang frost wrote in the column, "the Vetements, which is known as a positive price, has begun to be discounted. The intensity and scope of the discount is really not small."

According to her, Canada

The total discount of Vetements on the website ssense is 133, and its stock is ranked the top ten in the whole network brand; there are 80 discount products on Net-A-Porter; on Matchesfashion.com, 98 women's wear participate in the discount.

The 31 paragraph.

On mathesfashion, Vetements is playing 30 percent off.

Vetements was founded for four years to kill all kinds of products: boots, socks, jeans, Gothic font oversize Hoodie, raincoat, broken flower dress, sports shoes......

There are all special benefits.

Once the palace is expensive and can not be seen as a fashion tide card, you can easily use the price pocket of low to half off, with several sets of "after the tide" modeling out.

Purchasing agents also believe that the Vetements trend is over.

"It's not enough to hoard Vetements's products."

The first brand to be abandoned was Givenchy, followed by Saint Laurent Paris, and now it's Vetements.

You probably remember how hot Vetements was last year? Since the world's most capable Rihanna, and the universe's first net red Chiara Ferragni were wearing Vetements out of the street, the tide people were wearing big logo.

Basically, Vetements trampled on the most popular practices in many fashion circles and enlarged them to the extreme.

1. net red and celebrity effect

People all over the world know that huh, the fashion circle is a big Vanity Fair. If you want to fry a brand or style, the fastest and most effective way is to rely on the stars.

In the 2016 autumn and winter Vetements fashion show, Kan ye Kanye West was sitting in the first row of the show. His appearance was no more appropriate than the high-end street style brand image that Vetements wanted to express.

Another is the world's number one Justin Bieber. He expresses his admiration with the two people of Dan Ge. Justin Bieber, who likes to wear a high-end Hoodie, has come out with a Hoodie called "inspired by Vetements". And Dan Ge shows a sweater with "Justin4ever" on the 2016 autumn and winter series T platform. "Bieber"

Kanye West wears Vetements

2. know what the media likes to hear.

This is actually the founder and designer of Vetements, Dango Demna Gvaslia. He knows too much about what the media want.

In June of this year, he jumped out and announced that Vetements would not play the show again. His speech seemed to be the headline directly used by the media. "Oh, the fashion show is selling dreams, but as a result, we do not run to the store to buy perfume and purse......"

"Ah, spending so much money on show shows that people are not paying attention to the design at all."

Amazing, my brother Dan is so enlightening and politically correct. But after careful consideration, the truth of these "fashion circles" is exactly the backing of Daniel's Vetements hype. He has been rushing to "full of topic" from the 2014 show, which is divided into sex clubs, Chinese restaurants and churches.

Sure enough, only in the past six months, in the first two weeks, dange jumped out and said that we decided to hold the 2018 autumn winter fashion show in Paris in January.

It's a direct crack.

But it doesn't matter, as long as there is a layout.

In recent years, positive news or negative news is a successful marketing if he can be discussed.

Demna Gvaslia

3. know how to operate "scarcity".

Daniel often said to the buyer who came to buy it, this is the only chance they get to buy this money, they will sell out after they are sold out, and there will be no replenishment.

Tang cream also said that even more experienced and strong buyers into the Vetements showroom, will feel a kind of invisible pressure.

The experience of buying Vetements is totally different from the "strict control of shipments" mentioned by the two brothers in several interviews.

Brands often issue high orders. "Do not subscribe until you get there."

They will also strongly emphasize that these styles will be sold out.

"It will burst red."

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4. know how to operate explosive funds.

I remember a little buddy in Milan who once said that people like Dango are mixed up with celebrities, rich families, rich businessmen all day long. He knows how to "feed the appetite of the biggest consumers of these luxury goods" and create their favorite style, that is, "targeted design and marketing".

He knows what the rich two generation of male children are pursuing now - the most important thing to be noticed.

Therefore, it is not important to be good or bad, but to walk in the street and be recognized by people quickly and fashionably, I am the most fashionable.

This is why dange designs DHL. It is simple, direct and acceptable to everyone. Walking in the street is quickly recognized by people. This is what he wants.

The most controversial is that Vetements also dares to bid.

The price is catching up with luxuries: a Oversize's sweater is more than 1200 euro (8500 yuan), and a denim skirt costs 1160 euros (almost 8000 RMB), and the DHL exploded for sale is about 195 pounds (RMB 2000 yuan).

He knows very well those "rich families' children" or "new money", and how much money they want to win in order to win people's glare in the streets or the "WOW" sound of their buddies or sisters.

In a sense, the emergence of Vetements is the embodiment of luxury and superficialization of luxury goods.

Unfortunately, even a century old fashion house like LV can't resist the temptation to search for young people's money with the Supreme alliance.

Now, is this trend going to be over?

To tell the truth, it is still too early to draw a conclusion. But I still remember a Ego named follower who won the most praise in the Supreme message below.

"Color, texture, tailoring, craft and culture?"

Well, it's the tide card, but not even the basic idea.

In the fashion circle, I really can't figure out where to win.

LV sells logo T because it is LV, has a history of more than 100 years, and has its own consistent style.

Or someday, the brand can be deconstructionism like VT (Vetements)? Can such a logo T express itself?

More interesting reports, please pay attention to the world clothing shoes and hats net.