The Children's Clothing Shop Sells Dry Goods Customers And Tries To Dress.

Rarely seen in a shop, a customer enters a shop and points to a certain dress and says, "please wrap this for me."

According to statistics, the paction rate after trial is generally 40%-65%.

This shows that 1 out of every 2 customers try to buy.

Therefore, encouraging try out is the most important step to guide customers to customers.

How can customers be willing to try them on and buy them?

It is possible for customers to try them on if they touch them.

The principle of 1 seconds puts the goods into the customer's hands within one second.

When shopping for a product with a customer, put the clothes in the customer's hands within one second.

If clothes are hung on the shelves or on the shopping guide, customers will have difficulty trying on "impulses".

Therefore, in the shortest time, we must put the clothing that the customer wants to put in his (her) hand, which is also the key to the successful sale of the merchandise.

In the process of communication, body language is very important.

For example, clothes directly "plug" into the hands of customers, this is a manifestation of body language.

The shopping guide stood motionless and shouted, "try or wear it," instead of lifting up the hand, pointing to the direction of the fitting room to do the guide, and said, "please try this fitting room."

In addition to increasing the opportunity for goods to contact with customers, it can also show the initial effect of matching goods and customers.

A clever appreciation can greatly promote the paction, but if it is improper, it will backfire.

How can we effectively combine compliment customers with compliment products? Introduce a universal formula, and guide shopping directly into it.

"Universal formula": you are good in some aspect. If you combine with a certain characteristic of this dress, it will be better.

When the customer tries on a pair of striped trousers, apply the formula: "Miss, your child's legs are long, plus the lengthening effect of this vertical pattern, so that your child's leg shape looks more slender and does not lose dancers and models at all."

When the customer tries on a T-shirt, he applies the formula: "Sir, your child is handsome / beautiful, and the fashionable T-shirt with color and style is perfect for your child, perfectly reflecting their value."

So, if today's customers are not good looking, such as short stature, overweight, facial features and skin color, how should they be praised? In the face of such customers, the most effective way to praise is partial praise.

For example, a little girl is trying on it. The shopping guide suddenly looks at the little girl's eyes with affection, and then says to the woman, "Miss, I suddenly found your child's eyes are beautiful, so I envy these eyes.

Although this kind of local praise does not include clothing and functionality, praise gives customers a sense of pleasure, which will greatly enhance their purchase intention.

There are three important points to be introduced in the introduction of commodities:

Details: if the shopping guide introduces to the customer, "you see this shirt is standing collar, it is very chic".

What's so strange about a collar? Which brand of shirt does not have a few collar money? Shopping guide needs more details about the product, such as embroidery, buttons, suture lines, decorative accessories, etc.

Features: shopping guide must introduce its body language when introducing details of merchandise.

For example, when you want to introduce an embroidery on a garment, you can extend your palm and point to the embroidery department, and then introduce to the customer. When you want to introduce the fabric of a garment, you can directly feel the fabric with your hands, which may guide the customers to feel with your hands.

Introduce price: before letting the customer know the value of the product, let the customer know the price first.

Unless the price is highly competitive, such as "clearance sale", price is the biggest selling point.

We need to let customers understand the store's business circle, decoration, display image, hygiene, shopping guide service, product quality and so on.