7 Chinese Companies Are Enjoying The World Cup.

In the exclusive sales and marketing agency of the world cup, the double-edged sword has earned US $60 million from three sponsors, and has already covered about $44 million of the initial cost.

The absence of the Chinese team in the Russian world cup does not prevent Chinese enterprises from joining the carnival.

In June 7th, only a week away from the opening of the world cup, the last Asian regional sponsors "whistle" approach -- announced on the day of FIFA, that the Emperor (International) Co., Ltd. officially became the sponsor of the Asian regional sponsors of the Russian World Cup, and the first business in the world.

Category of World Cup sponsors.

At this point, A shares listed company's contemporary wholly owned subsidiary of Hongkong Ming Cheng double-edged sword, has completed the work of the exclusive sales agent of the Russian World Cup Asian region.

The sponsors in Asia are frozen to three Chinese companies, namely, the group of VR, the technology company and the latest imperial card.

Plus the first and second level sponsors signed by FIFA, Wanda and vivo, Mengniu and Hisense, a total of seven Chinese sponsors will appear in the Russian World Cup.

In the announcement today, Ming Cheng said that the expenses paid by three enterprises to them were 20 million US dollars, totaling 60 million US dollars.

The double-edged sword, Hongkong's exclusive market sales agent in Asia, costs about $44 million, in other words, its revenue has already covered the pre cost.

The company's initial financial estimates show that the gross margin of the business is estimated to be between 20% and 30%, and the specific data will be based on the audit report.

In fact, FIFA sponsor investment plan is divided into three levels, from high to low, which are FIFA partners, World Cup official sponsors and regional support providers.

In 2018, the third level regional sponsors first appeared in the world cup, coming from Hussein Van Tino's income reform after taking up the post of FIFA president.

Asian region's three regional sponsors' investment rights are represented by a double-edged sword, and eventually they will pay for the arts and crafts.

The first and second levels of sponsorship are sold by FIFA itself. Wanda is the top sponsor of Adidas and Coca-Cola, while vivo, Mengniu and Hisense are ranked second with Budweiser and McDonald's.

As a result, the Russian World Cup sponsorship matrix has a total of seven Chinese companies, creating a record high level of sponsorship of the world cup by local enterprises.

In October 2017, double-edged sword sports signed FIFA's exclusive sales agency contract in 2018, which is responsible for selling "regional sponsors" seats to the Asian Football Association countries and regions. The number of contracts is less than 4, and the contract expires in May 31, 2018.

Jiang Lizhang, President of the double-edged sword, said in an interview with the interface, "we set two hard conditions on the choice of enterprise standards. First, we should be different from the brand attributes of the former two level sponsorship system, and second, that is, the cost of 20 million dollars.

This amount is not established by FIFA, but is our demand as an agent. "

In accordance with the contract, the double edged sword's authorization will expire at the end of May.

Following the signing of the first order by the electric vehicle company in February this year, the art world and the international brand are almost signed.

According to the business and business information, Tianjin Art Technology Co., Ltd. was founded in 2016. It is a technology company that mainly develops and develops multimedia software and hardware for computer software development.

The most recently released imperial card is mainly business men's clothing. The clothing company founded in 2004 is located in Quanzhou, Fujian - Anta, Jordan, XTEP and 361 degrees. All the local sports brands are born here, but a sports company has not tried to become a sponsor of the world cup.

Prior to that, emperor card had been involved in sports hunting.

In 2016, the emperor became the western style clothing supplier of the Beijing holding football club and became a sponsor of the Sino Chongqing modern Lifan club in 2017.

It is reported that from the formal application of the regional sponsorship of the world cup to the final examination and approval, the imperial card takes only 15 days.

After the completion of the contract, the emperor immediately launched a long campaign in the official website to attract the cooperation of the partners.

Emperor's official website screenshot

As a sponsor of the World Cup Asian region, the rights and interests of three Chinese companies include 4700 tickets, official titles of the FIFA World Cup, various official identities and the right to use materials. The company logo will also appear on the sidelines of the world cup, such as billboards, tickets and press releases.

However, from the perspective of global sponsors, the sale of sponsorship rights does not seem to be popular.

Of the five regions, only four seats were sold in the European region, all of which came from Russia, including bank Alfa-Bank, Russian Railways, Rostelecom and diamond mining company Alrosa.

Seemingly enthusiastic Chinese capital has bought three Asian seats, but the region has not been fully sold.

In 2018, the Russian World Cup will be unveiled in June 14th Beijing time and in July 15th, the football revelry will be one month.