Supreme'S Joint Account Record Was Broken From LV X Supreme.

You may remember that two years ago, the Louis Vuitton and the street wave brand Supreme's joint venture sold well, and the Louis Vuitton old flower and Supreme red collision triggered a panic buying craze in the world, and also allowed the LVMH group's revenue to go up smoothly.

But the sales record of the Louis Vuittonx Supreme joint series has been broken recently.

According to the women's wear daily, Louis Vuitton, the creative director of the new men's clothing Virgil Abloh, launched the first series of 2019 spring and summer men's clothing for the first time in the brand shop in January 18th. It was first sold at the Tokyo flash store, and the income of men's clothing before 48 hours, 2019 spring and summer was 30% higher than that of the Louis Vuitton x Supreme series.

In 2017, the Louis Vuitton x Supreme joint series was also on sale at the flash store. It was first sold exclusively in the flash shops of eight cities in Paris, London, Miami, Losangeles, Tokyo, Beijing, Seoul and Sydney. It is said that only about 7500 customers have come to buy a flash shop in Tokyo.

In the interview with women's wear daily, Louis Vuitton's CEO Michael Burke attributed the gratifying sales performance of the latest men's wear series to the consumer's "pure undoped desire" and said that consumers' demand for ready-made clothes, white leather shorts, pparent and rainbow colored handbags was strong.

According to Burke, the Tokyo flash shop can buy all the products of 2019 men's clothing in spring and summer, although there is no special marketing and advertising, but there are about 1000 customers queuing up before the first day of sale, hoping to become the first consumers with the latest Louis Vuitton men's clothing.

However, the Tokyo flash store is not the first flash store to launch Abloh's first series. In October 2018, Louis Vuitton has opened a flash store in London and Shanghai. Next week, it will open a flash store in New York. The first day is only 200 consumers invited.

Before the red Louis Vuitton x Supreme joint series and Abloh's first 2019 day spring and summer men's clothing, there is another obvious common ground, that is the street trend.

Louis Vuitton x Supreme is a great success. First of all, let Louis Vuitton taste the sweetness. After that, the brand can be more courageously called Chao Mo 0ff-white principal Abloh as the director of men's clothing.

Louis Vuittonx Supreme was once a collaboration that doubted onion news. It is also an experiment. After all, the joint name is not the core product of the brand. It is an egg binding cooperation with the red tide brand.

But the popularity of the series in the world has made this more than 100 year old brand of luxury brand aware of the tremendous potential of youth.

Because of this, Louis Vuitton has launched the latest men's wear series that looks very much on the street. This is also an upgraded version of luxury goods into fashion elements, because these clothes or handbags no longer have two brand names, but rather the names of the Louis Vuitton family.

If sales performance is good, this is the brand's own victory, but if the response is general, the brand itself pays the bill.

Fortunately, Louis Vuitton men's clothing sales performance is gratifying now, brand can breathe a sigh of relief, presumably also have more courage to carry out a more daring attempt.

Abloh is the second series of Louis Vuitton. In January 17th, it will be waiting in Paris men's wear Zhou Liangxiang and fashion circles. What kind of new image will the designer bring to Louis Vuitton?