Market Analysis: See The First Half Of The 145 Local Clothing Enterprises Market Capitalization Results

This year, in the context of consumer upgrading and industry recovery, apparel home textile consumer stocks overall performance is strong, from the performance, in the first quarter of 2018, the brand clothing industry overall income has a strong recovery, from the fine molecular industry, children's clothing industry is the most prosperous area, the income growth during each statistical period is over 20%; And men's wear, women's wear, leisure, home textiles, underwear and other sub sectors in the first quarter of 2017 and the first quarter of 2018 revenue growth has been greatly improved, including men's wear, women's wear, underwear since 2017, the overall recovery has been stable, leisure has also changed the initial growth of fatigue, the first quarter of 2018 growth rate increased to 18.3%.

The industry believes that the performance growth rate of some listed companies in apparel industry has shown a trend of improvement. Apart from the outdoor sports industry, net profit remains negative growth, mainly because the domestic outdoor sports apparel business mode is simple, the industry is oversupplied, the channel inventory is backlog, and the competition is fierce. In the first quarter of 2018, other fine industries achieved a fast positive growth. The profit growth rate of casual wear industry was the most obvious. Men's wear, home textiles and children's wear continued to maintain about 20% growth.

Mi Hanjie, an analyst with GF Securities, said that since the fourth quarter of 2017, the apparel terminal consumption boom has been on the rise, and the growth rate of clothing, shoes, hats, needles and textile retail sales has begun to increase, providing strong support for the performance recovery of the brand clothing sector.

Financial reports show that in the first quarter of 2018, 57 Shanghai and Shenzhen clothing and home textile listed companies achieved operating income of 116 billion 389 million yuan, attributing to the parent company's net profit of 10 billion 971 million yuan. According to "see prophet" statistics, in the first half of 2018, 145 apparel home textile listed companies combined market capitalization of 875 billion 720 million yuan, ranking from the market value situation, Shenzhou International ranked first, followed by Anta body. Yu, the third is Hai Lan's home.

According to see prophet, Shenzhou International is China's largest vertically integrated knitting manufacturer. It mainly manufactures high quality knitwear for customers by OEM. In order to achieve the most competitive enterprises in the world, the company mainly produces knitted sporting goods, casual wear and underwear garments. Its main customers are international famous brand clothing retailers, including UNIQLO, ADIDAS, NIKE and PUMA. The product market has gradually expanded from the Japanese market to the Asia Pacific and Europe and the United States. The company has more than 74600 employees. The factory covers an area of more than 3 million 890 thousand square meters, with a floor area of over 3 million square meters, and produces more than 310 million kinds of knitted garments every year.

Over the past ten years, Shenzhou International has been improving its performance and has become a leading enterprise in the field of knitting manufacturing. In 2017, the company's operating income was about 18 billion 100 million yuan, an increase of 20% over the same period. The net profit attributable to the parent company was about 3 billion 900 million yuan, an increase of 20% over the same period last year.

Anta sports is one of China's leading brand sportswear enterprises. The group mainly designs, develops, manufactures and marketing sportswear, including sports shoes and garments designed for professional athletes and the masses of Anta. The group sells Anta products to distributors in wholesale form, while the sub distributors are responsible for distributing Anta retail outlets. Finally, these authorized retail outlets sell Anta products to consumers in China. The group attaches great importance to brand building, and promotes Anta products through newspapers and TV advertisements, sponsoring Chinese sports competitions, national league matches, athletes and many other publicity activities.

In 2017, Anta sports business income 16 billion 690 million yuan, an increase of 25.1% over the same period, net profit of 3 billion 90 million yuan, an increase of 29.4% over the same period. In 2017, Anta group sold more than 60 million pairs of shoes, more than 80 million clothes, and more than 10000 stores. In 2017, Anta's market value exceeded 100 billion Hong Kong dollars, ranking third in the global industry, second only to Nike and Adidas. In 2017, Anta brand was awarded "Brand Finance" the "2017 most valuable clothing brand 50 in the world".

Anta's main brands include Anta ANTA, FILA (Fei Le), Descente (Desanto, ice and snow sports equipment), Sprandi (walking shoes), Kolon Sport (outdoor equipment), NBA joint brand and children's wear Kingkow, Anta Kids and FILA Kids. Anta's current brand matrix, covering professional sports to mass sports, from high-end leisure to urban strides, meets the needs of different consumers.

Hai Lan's home is the leading body of men's wear, and carries out multi brand operation. The company formerly known as Jiangyin Hai Lan Clothing Co., Ltd. was founded in 2002, and 2014 was launched by the technology of shell technology. The company is mainly engaged in chain operation of brand clothing, and is the leading enterprise of men's wear in China. Its four major clothing brands include Hai Lan's home, AI Ju rabbit, Hai family and San keno. Among them, Hai Lan's home is located in the commercial, fashionable and casual public good quality men's wear. The consumer group mainly locates in the age of 25-45, and the annual income is between 2-10 yuan. The sea is targeting men and women in the middle and low income groups.

In a quarterly report in 2018, Hai Lan's family realized a business income of 5 billion 786 million yuan, an increase of 12.16% compared with the same period last year. The net profit attributable to shareholders of listed companies was 1 billion 131 million yuan, an increase of 11.97% compared with the same period last year, and a basic earnings per share of 0.25 yuan / share, representing a 13.63% increase compared with the same period last year.

By the end of the reporting period, the total assets of Hai Lan's family were 27 billion 532 million yuan, an increase of 9.70% compared with the same period last year. The net assets attributable to shareholders of listed companies were 12 billion 318 million yuan, an increase of 10.21% compared with the same period last year.

Industry researcher Li Qiqi believes that in the first half of this year, the consumption end of textile and clothing continued to grow, and the sales volume of clothing shoes and hats and needle textiles remained above 6%. Judging from the first quarter performance of listed companies, the industry revenue increased by 22% over the same period, the net profit attributable to the parent company increased by 13%, basically facing the good. From the perspective of brand apparel, the apparel industry has shown the effectiveness of inventory and the trend of recovery continues. At present, consumers' demand for clothing is becoming more and more personalized.

Mi Hanjie said that in 2017, the valuation of textile and apparel industry was in the process of continuous digestion. The average valuation level of the industry dropped from nearly 40 times in early 2017 to less than 30 times at the end of 2017. The average valuation level of the industry has rebounded since the end of 18 years, but it is still in a relatively low historical position.

According to the statistics of fund allocation position of textile and apparel industry since the end of 2010, the current position of textile and apparel industry is at the bottom level, which is close to the lowest level in the middle of 2013. However, since 2018, the concentration level of industry has increased.

Li Qiqi said frankly, the layout of many brands, to meet the needs of differentiated segments of the clothing group has broad room for growth. In addition, the recovery of home textile industry is obvious. The rapid development of the electricity supplier channel promotes the growth of brand sales. With the upgrading of consumption, the concentration of the industry will be further improved in the future, and the high-end textile enterprises are expected to benefit. Author: Viewer