How To Share The Skills Of Selling Clothes?

If you want to sell clothes well, you will speak, praise the customers, and make the customers happy when speaking, so the customers will buy your clothes. So how to sell clothes? As a clothing guide, what language skills should be mastered to sell clothes? Below, Xiaobian shares basic oral and speaking skills in clothing sales for your reference.

Examples of clothing sales techniques are:

You have a good eye, but what you see is the most popular and latest.

You can see that you are a very good taste (very good taste) people, you have a professional knowledge of fashion (materials)......

You are an expert. You know so much about our brand...

Your husband (madam) is very handsome. (whisper, but better let him / her hear).

Your daughter (child) is beautiful.

You are so young!

You really match, many people can not wear the effect, actually do not know how to match. Of course, it is not easy to understand, because collocation is also art.

This dress is specially designed for you.

Although you are a little fat, you have a good temperament.

Although you are not tall, you are beautiful.

The clothes are comfortable (Shu Shi); the clothes can stand out. (curves or advantages);

The clothes can be hidden. (indecency or weakness);

This dress material... (must guide and hint the superiority of clothes).

Clothing sales language skills have many details, sales personnel should learn to grasp and use people for time, and at the same time, we must constantly sum up experience from the practice process to make continuous progress.

Besides showing the costumes to customers and explaining them, the salesperson also recommends clothing to customers to arouse customers' interest in buying.

The following methods can be used for recommending clothing:

If you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

Recommended for customers. When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

With gesture to recommend to customers.

With the characteristics of goods: each type of clothing has different characteristics, such as function, design, quality and other characteristics. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

Focus on the product: when recommending clothing to customers, try to bring the topic to the clothing, while observing the customer's reflection on the clothing so as to facilitate the sales.

Accurately describe the advantages of all kinds of clothing: when explaining and recommending clothing to customers, we should compare the different kinds of garments, and accurately tell the advantages of all kinds of garments.

Secondly, we should pay attention to the key selling skills: the key sales are targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological transition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief in buying is a very important part of sales.

Key sales have the following principles:

Start with 4W. From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

The key point is to be brief: when speaking to customers about clothing characteristics, be concise and clear, and content is easy to understand. The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

Specific performance: according to the situation of customers, be flexible and not uniform, just say: "this dress is good", "this dress you are the most suitable" and so simple and general marketing language. Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

The salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.

Clothing sales language skills can enable garment salesmen to communicate effectively with customers faster, understand the customers' inner consumption ideas, and thus carry out targeted marketing strategies. Therefore, learning and accumulating the language skills of clothing sales is the daily work of clothing salesmen.

Let's take a look at what clothing sales language skills are available.

In the process of customer's clothing consumption, although the autonomy is in their own hands, a large part of it is also needed to promote the process of clothing salesmen, and the clothing sales language skills have to be praised.

Business needs salesmen to be beautiful in language.

The language skills of clothing sales mainly include the techniques to make customers happy, the skills to resolve contradictions, the techniques of good humor, the skills of structure, the skills of exorcism, pure and effective skills, and the skills of successful marketing.

Make the customer happy salesperson often smile at work, always think of giving more customers some happiness, some praise.

Make customers happy and feel happy. From small movements to gesture language can reflect the good quality of salesmen.

A good language for resolving conflicts is like a lubricant that regulates the relationship with customers and reduces friction.

The salesperson can not be strict with every customer. He has a high degree of self-cultivation and noble qualities. Every customer is pleasant.

A salesperson must have a mindset that does not care about the attitude of customers. When facing different customers' using different service language, paying attention to language skills, they always show courteous attitude at all times, showing a calm, patient and tolerant attitude. With proper language, the dissatisfaction of customers can be alleviated, so that conflicts can be resolved smoothly.

Most of the customers who are driven by evil salesmen are friendly and kind, but there are very few individuals with low quality and ill intentions who deliberately make trouble.

Salespersons should pay attention to the use of language skills in the face of vulgar customers. They should be polite and adhere to principles, be polite and courteous, and maintain their dignity.

The most direct function of good humor and humour is to make people laugh. In this humorous laugh, people can feel the seriousness, beauty, kindness and sublime in it.

The language of humor is the language of art and the embodiment of wisdom.

Humor has many functions, such as relieving difficulties, thinking, criticizing and arousing emotions.

Salespersons should pay attention to knowledge learning, master extensive cultural knowledge, skillfully use humorous language to serve customers, and give customers a kind of enjoyment.

The use of humorous language also has its taboo. When using it, we should pay attention to avoiding ambiguity and misunderstanding.

Avoid humorous words that are vulgar and hurt elegance, avoid obscene and vulgar, avoid superficial and funny, and avoid sharp and rude language. Such humorous language can only make customers dislike.

When using humor language, salesmen should distinguish objects, observe occasions, distinguish atmosphere, pay attention to propriety, pay attention to speaking art, and use good humorous language skills.

Contrast in commercial activities, when the salesperson applies the service language, we should pay attention to the contrast between the contrast and the contrast of the language. It means that when the salesperson is at work, he often meets some customers' questions, and does not directly answer or answer the questions truthfully.

The salesperson should choose carefully when using the foil words, and understand the emotional color and praise and appreciation of the selected words.

Proper and accurate use of language is essential for salesmen to improve their service effectiveness.

To keep language constantly purified, service language requires not only simple, accurate and succinct, but also pure language.

The pure language of respecting guests is usually without oral language and few use of lingo and elegant language.

Salespersons should pay attention to checking and analyzing their own language, removing uncivilized oral language, and trying to make their language pure.

Salesperson should learn frequently, master extensive knowledge, enrich the vocabulary of language, avoid vulgar language, avoid using abstruse and exaggerated and ridiculous words.

If the salesperson's service language ignores the pure skills, full mouthed words, wording, instigate, vulgar, low-level, exaggerated and so on, and then pleasant tone, it is difficult to receive good results.

Successful merchandising is for the purpose of selling foreign trade clothing in the clothing store of the purpose trade. The task of the salesperson is to sell these foreign trade clothes, and to achieve this goal, we cannot do without the skills of selling language.

The salesperson's sales language must be able to arouse customers' purchase emotion so as to achieve the purpose of sales promotion.

In the process of sales promotion, language and action should be coordinated. The display and display of foreign trade clothing should also conform to customary purchase psychology, so that customers can improve the quality and value of foreign trade clothing and leave a good impression on customers, so as to better achieve sales, win repeat customers and win new customers.

In clothing sales, praising customers is an art. Praise is not only "over" and "not enough", but also the right objects of praise. Different customers need different compliments.

　 How should our shopping guide compliment customers and urge customers to buy after they have finished wearing clothes?

　 Praise details

Taboo general praise, such as "you are beautiful," "you have temperament", "your body is good"... Praise specific details, the effect is obviously better than the general perspective.

For example, "your eyes are beautiful," and "your nails are really beautiful."

Praise the best place for customers to feel good about themselves.

Praising details is not a compliment, but the worst thing is not to boast about it.

It is very clear that the skin is very dark. You also say that people have white skin. You can't beat it. Even if you earn, do you expect others to buy your clothes?

If you exaggerate the things that people around him exaggerate most, he will be very happy.

　 Body language

Through the eye, hands and other body movements, the effect of praise will be enhanced several times.

Especially for homosexual customers, the appropriate hand movements will give customers a deeper impression of compliments, thus creating a more pleasant mood and making purchases easier.

Clothing shops praise customers ten classic words

Wang Jie, you have the best understanding of the customers I have received, and the clothes that you wear are really nice.

Sister Wang, many of you have tried this dress, but in your mind, you feel best dressed.

Sister Wang, I can't tell you that you are the mother of two children, but after all, now, where do most people have two children?

Wang Jie is very nice to everyone. Every time we serve you, we are all very happy. If other customers are like you, we will be happy to work.

Sister Wang, when you first entered the shop, I was still nervous. I thought you were very serious, but now you seem to be very good at communicating. I am not nervous now.

Sister Wang, in your mind, you look good in your body / skin.

Sister Wang, the perfume on your body is really good. Let me ask you. What brand is Wang sister using?

Sister Wang, I seldom see such a husband who is so patient to accompany his wife to go shopping. You see, sir, he has been quietly accompanying you to try on clothes, and has kept giving you advice that Wang Jiezhen is happy.

Sister Wang, I have seen many people buy clothes for their mothers, but Miss Wang is most attentively.

Wang Jie, a set of clothes more than 2 thousand, the average person is a bit reluctant, but Wang sister really wears the feeling of wearing this suit.

How to sell clothes? After reading the basic oral and speaking skills of the above clothing sales, do you have any mastery of it? I hope this can help you become a super shopping guide and double the store's performance.