Millet Mobile Phone: India Market Sales Exceeded 100 Million Units
September 8th, recently, vice president of millet international, India Manu Kumar Jain ("bulls") in the social networking site, said that from 5 years ago, millet released the first product in India, up to now, the cumulative sales of mobile phones exceeded 1 hundred million (according to IDC data). Millet is also the only mobile phone brand that has sold billions of dollars in the India market in the past 5 years.
IDC data show that in the first quarter of 2019, India's smartphone market shipments reached 32 million 100 thousand, an increase of 7.1% over the same period last year. Among them, Xiaomi ranked the champion with 9 million 800 thousand shipments, an increase of 8.1% over the same period and a market share of 30.6%.
The latest research report of Strategy Analytics, a market research firm, also showed that in the second quarter of 2019, the market for smart phones in India was 35 million 600 thousand. In the second quarter, Xiaomi shipped 10 million shipments, ranking 10 million 200 thousand in shipments.
According to media reports, in order to increase sales in India, Xiaomi also introduced some new sales methods, such as the establishment of Mi Express Kiosk vending machine. Users can directly buy millet products through them without having to deal with any middlemen.
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