How To Evolve Fashion In The Era Of Consumer Segmentation

Do you like the convergence of "thousands of people" or a highly divided personality? The answer is, of course, the latter. With the development of the society and the change of the trend, the consumer groups are re dispersed and aggregated, and the textile and garment industry is facing new challenges and opportunities.

Since July this year, the "long hair business and 2019 China fabric Star Series" has been going on like a raging fire. Judging from the selected judging materials, men's wear, women's wear and casual wear fabrics are still the mainstream. The sportswear, underwear and children's clothing fabrics of ethnic groups and small groups are also eye-catching. They are triggering people's new understanding of fashion with unique innovative ideas.

Sportswear goes on the streets.

A tight and breathable Yoga suit makes exercises precise and effective. A fashionable night wear makes the night run safe and comfortable. Today's sportswear is no longer the perfect combination of leniency, cliche, technology sense, fashion sense and functionality in your memory. And when you wear the sports equipment directly to the street, mix up the new style that is straightforward and cool, sportswear can also set off a fashion trend.

With "more than one love", the sports brand that sports people love is 360 degrees, focusing on the professionalism and functionality of sports products, and has sponsored national swimming teams, bicycle teams, softball teams and major sports events many times. "In the past, sportswear focused on technological innovation, emphasizing the close combination of technology and fashion, giving products a rich connotation, extending products from a single dimension to many dimensions, enabling them to have human touch and empathy, thereby stimulating consumers' imagination of products." Liu Qiuhua, general manager of the clothing center of 360 degree (China) Sports Goods Co., Ltd., believes that effective interaction with young groups will help the brand to be more forward-looking and leading on the road of youth and internationalization.

With the trend of change, the boundaries of fashion are constantly broken. Fashion is no longer a form, or a sustainable way of life based on social responsibility and ecological responsibility. "360 degrees" is also practiced in sustainable fashion exploration. "Recyclable fabrics and guided products that will continue to develop in the next 3~5 years are important directions for us to pay attention to." Liu Qiuhua said.

Similarly, Kunshan Huayang new material Limited by Share Ltd, which is a resource recycling and reuse oriented company, is mainly engaged in all kinds of functional fiber fabrics, such as windbreak, waterproof, thermal insulation, UV protection, moisture absorption, sweat and air permeability. In recent years, the company has developed recycled recycled plastic bottles as raw materials, and 100% recycled, recyclable fabric yarns, and reshaped fashion in the name of environmental protection.

How good you are to yourself, underwear.

In the new era of self assertion and personality supremacy, many girls have given up the steel ring sponge and put on a more comfortable and more natural French underwear. In practice, they cried out: "I don't want to struggle to arm my breasts anymore. What I want is freedom."

When more and more women are more concerned about their feelings after wearing underwear, there are more underwear brands that care about the wearer's comfort in the market, and love is one of them. As a leading brand in China's underwear industry, love is concerned about the personality demands of contemporary consumers seeking inner peace and free expression. The latest "naked sense" series redefines underwear with the new standard of comfort aesthetics, giving consumers a soft and comfortable emotional experience.

Xu Ying, director of the production group, believes that the younger generation who has been exposed to the Internet has wide eyed and rational consumption. There is no single rigid standard for product selection. They know how to please themselves. Maybe a little print and a touch of inner color is a way to impress them. Talking about the choice of underwear fabrics, Xu Ying stressed: "on the basis of comfort and nature, there are a number of functional extensions, and highlight the small character of materials, crafts, colors, patterns, etc. This is the key factor for brands to get the love of new generation consumers."

Underwear is the first garment that we wear and finally take off. It is the skin of ourselves. The contact and friction between fabric and skin caused by every movement after wearing the body will have various effects on body consciousness. This time we participated in the China fabric star activities, and admire the important fabric supplier, Zhucheng Yumin Knitting Co., Ltd.. We have carefully selected a series of high knitted and high density functional knitted fabrics. One of them is "day lotus modal", which is made of lotus fiber and is rich in amino acids. It has the functions of moisturizing and skin care, good shaping effect and so on. "The company pays attention to starting from the raw materials and matching with the brand exclusive material development and product rapid response." Yu Min knitting development minister Du Yuzeng said.

Childhood wardrobe, Kingdom of creativity

At present, the proportion of post-80s and post-90s groups is increasing, and their superior economic growth environment and higher quality of life require more and more children's consumer goods. Many of them are trying to dress up their own wardrobe while they are dressing up their own wardrobe, and fill their children's wardrobe with imagination and creativity.

NICI from Germany, the Chinese name is Li Qi, is one of the ten largest toy brands in the world. In the endless stream of fans, NICI began to expand in the field of children's wear, combined with Qingdao snow Group Limited, launched a series of children's clothing brand, bringing teenagers creative "fashion Wardrobe". "The nature of children's active nature and the healthy lifestyle that they are advocating now decides that the follow-up development of children's clothing will focus on leisure and comfort. People begin to pay more attention to the practicality, comfort and beauty of clothing." Based on this trend, Bi Sihai, a minister of Qingdao's Cedar group's brand career division, believes that the development of follow up children's fabrics will be knitted and functional fabrics.

Jinxue, manager of R & D center of Jiangsu Jinchen textile and Textile Co., Ltd. also believes that children's fabrics are more competitive in pursuit of comfort, moisture absorption, breathability, softness and skin care. In this China fabric star activity, the two fabrics of "three defense fabrics" and "intelligent temperature adjusting printing Jersey" selected by Jinchen textile are not only prominent in environmental protection, safety and comfort, but also waterproof, oil proof, antifouling and intelligent temperature regulation.

Under the trend of consumption upgrading, the dress demand of different scenes such as parentage and campus clothing is also increasing. In the eyes of Bie Si Hai, today's parent-child dress is no longer boring and consistent, but with the principles of tone, details, patterns and so on, so that parents and children have similarities and individuality. Wang Shanshan, director of research and development of Hangzhou new Tianyuan Weaving Co., Ltd., said that this year the company entered the school uniform market, aiming at bringing 100% of the colored fabric to contemporary students' fashionable, healthy and sustainable life philosophy.