Wenzhou Famous Enterprise Red Yellow Blue Bankruptcy Liquidation Brand Trademark Auctioned Or Will Change Owners

Seeing him rise from a high building, seeing his banquet guests, seeing his building collapse. With the ups and downs of the business sea, the glory of "red, yellow and blue", which once belonged to the first-line children's wear brand, will finally come to an end.

As Zhejiang red, yellow and Blue Clothing Co., Ltd. and Zhejiang Lili Clothing Group Co., Ltd. have entered into bankruptcy liquidation, the trademark assets of the two companies are disposed of by the bankruptcy administrator.

At 10:00 on July 13, 24 "red, yellow and blue" trademarks under the name of Zhejiang red, yellow and Blue Clothing Co., Ltd. were auctioned on the Alibaba judicial auction network platform with a starting price of 500000 yuan. The 86 trademarks owned by Zhejiang Lili Clothing Group Co., Ltd. will start shooting at 10:00 on July 16, with a starting price of 200000 yuan.

Tianyan inspection shows that the major shareholder and chairman of Zhejiang Lili Clothing Group Co., Ltd. is Ye Xiandong, and the company also holds the equity of Zhejiang red, yellow and Blue Clothing Co., Ltd. through its subsidiaries.

It is worth noting that the starting price of the 24 trademarks held by Zhejiang red, yellow and Blue Clothing Co., Ltd. is much higher than that of 86 trademarks held by Zhejiang Lili Clothing Group Co., Ltd. This is due to the high popularity of the "red, yellow and blue" brand in the field of children's wear. The 24 trademarks are mainly related to shoes, clothing, bags and other products.

The 86 trademarks of Zhejiang Lili Clothing Group Co., Ltd. are mainly "protective" trademarks registered by enterprises to prevent malicious rush registration. The value is relatively low and needs to be bound with the former to show greater value.

According to the webcast announcement, there are some defects in the trademarks of the two companies. Not only has the trademark registration certificate been lost, but also the exclusive term of individual trademarks has expired and needs to be renewed within a six-month grace period.

According to the public information, red, yellow and blue were founded in 1996, won the national high-grade clothing quality "excellent product" in 2000, and was recognized as "China's famous trademark" by the State Administration for Industry and Commerce in 2008, and has also become a licensed manufacturer of children's clothing for the Beijing Olympic Games.

From fame to irrecoverable, ye Xiandong, the actual controller of Zhejiang red, yellow and Blue Clothing Co., Ltd., once said that it was due to the excessive investment in the previous few years and the uncertain investment direction, which led to the company's capital chain breaking and bankruptcy.

In May this year, a batch of children's clothing was also auctioned on Alibaba's judicial auction network platform. About 136330 pieces of children's clothing were auctioned at a starting price of 378407 yuan, and finally sold for 652400 yuan. As for the auction of trademarks, the platform shows that the transaction has not been successful, and the current auction has been withdrawn.