Little Pig Banna Fashion Conference Grand Opening, Brand Strategy Upgrade Type Of New

On 14 March 2021, Benner the little pig The autumn and winter 2021 fashion new product conference was held in Dongguan. With the theme of "i-palm fashion", this new product launch show a new fashion ceremony to the audience and provide Chinese children with different styles of fashion choices in autumn and winter.

This time, the autumn and winter 2021 fashion new products released by piggy banner are divided into three series, namely, national quintessence, China power and global IP, with more than 500 products. At the press conference, a lively children's model T-stage show was held to show the live friends Benner the little pig Fashion new children's wear. It is understood that the quintessence series mainly uses inspiration elements such as Chinese Kungfu, Yongchun and XiaoLongNu to design and deduce the classic culture with Chinese characteristics. The design elements of China power series include Feitian, space station, etc., which satisfy children's imagination and curiosity about space and space. The global IP co brand series introduces two heavyweight IPS, Xiaohuang Ren and pet big secret, which make children most happy The cartoon characters of love are integrated into the clothes, and the characters in fairy tales are moved to real life. This new product involves retro sports and urban leisure styles, which can meet the needs of children with different personalities and hobbies.

At the press conference, Ms. Xiao, the brand leader of piggy banner, delivered a speech. Ms. Xiao said that piggy banner is a 26 year old local national children's wear brand, and this conference is an important activity for the strategic transformation, optimization and adjustment of piggy banner. All along, piggy banner is committed to creating professional and fashionable children's wear products, and brand innovation has always been the constant pursuit of piggy banner. From the brand output, rich categories, product research and development, IP molding, store experience and other aspects to achieve a comprehensive brand upgrade.

At present, the continuous upgrading of parents' consumption ability has given children's wear market more development opportunities. At the moment of paying attention to the cultivation of children's diversified development, cultural cultivation and aesthetic cultivation have become the focus of parents' attention. Children's clothing is not only about comfort, but also the carrier of children's self-image building. In order to reflect the Chinese children's local cultural confidence and international fashion aesthetics, piggy banner started from the design aspect, combined with children's frankness, innocence, lively personality, and integrated with the current fashion elements, launched a series of high-quality, fashionable autumn and winter children's clothing, so as to create a high-quality fashion new life for Chinese children.

Xiaozhu Banna brand director Ms. Xiao pointed out that China's Children's wear brand We should not only stick to the quality, but also keep pace with the times and know how to innovate, so as to realize the brand transformation. In order to meet the high-quality shopping needs of Chinese parents, two factors are indispensable for the brand to always occupy the leading position in the industry. One is to be grounded and pass Chinese cultural confidence to children through children's clothing design; Second, we should have the confidence to innovate independently and master the brand confidence of China's children's fashion. Only in this way can we live up to the expectations of Chinese parents and live up to this beautiful era.

Over the years, little pig Banna has been making unremitting efforts to accompany the growth of Chinese children, demanding perfection, witnessing the growth of Chinese children with excellent quality and fashion attitude, enriching children's childhood memory, creating a variety of styles and highly creative self fashion style for each child, so that every child can show himself. With the trend of color matching, new national trend Design elements , top IP shaping and other ways to achieve brand self upgrading. "China's piggy banner" will not only be a great brand vision, but also a growth witness and fashion label for Chinese children.