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Local Industry: The Coordinated Path Of Beijing, Tianjin And Hebei And The Consideration Of Jointly Promoting The Internal Circulation Development

2021/6/24 20:02:00 0

The Coordinated Path Of Beijing Tianjin Hebei And The Consideration Of Promoting The Internal Circulation Development Together; Textile Industry

　　 Editor's note

　　 At present, the century changes and the century epidemic situation are interwoven and superimposed, and the global instability and uncertainty have increased significantly. The textile industry is still in the stage of deep adjustment and transformation. It is necessary to base on the new goal of China's modernization development and the new pattern of dual cycle development with domestic large cycle as the main body, and take the "14th five year plan" as a new starting point to adapt to the new situation and realize new development.

　　 Internal circulation is becoming an economic hot word. The tide of the times is surging, and "economic internal circulation" is an important strategic choice to deal with the current international and domestic situation. Farewell to the extensive development of the single export-oriented economy, solid internal training, will also become an important opportunity for China's textile and clothing industry to move towards high-quality development.

　　 A wise man is not confused, but a brave man is fearless《 Textile and clothing weekly specially launched a series of columns on "textile internal circulation" to deepen the textile and clothing industry chain, analyze the opportunities and challenges in the "internal circulation", and refine the new development trend of the industry.

　　 The series of reports will invite upstream and downstream enterprises in the industrial chain, such as fiber, fabric, clothing and home textile, as well as industry experts, leaders, distributors, designers, etc., to promote the textile and clothing industry to accelerate the construction of a new development pattern with domestic large cycle as the main body and domestic and international dual cycle promoting each other.

　　 The Fifth Plenary Session of the 19th CPC Central Committee proposed to speed up the construction of a new development pattern with domestic circulation as the main body and domestic and international dual circulation promoting each other. Under the new situation, under the strategy of "integration of Beijing, Tianjin and Hebei", how should the garment industry of Beijing, Tianjin and Hebei cooperate, share advantages and seek common development?

　　 Beijing Tianjin Hebei cooperation

　　 As a major national strategy, to realize the coordinated development of Beijing, Tianjin and Hebei, it is necessary to adhere to the principle of complementary advantages, mutual benefit and win-win, solid progress, and speed up the path of scientific and sustainable coordinated development.

　　 The core of the coordinated development of Beijing, Tianjin and Hebei is the coordinated development of Beijing, Tianjin and Hebei as a whole. It is necessary to adjust and optimize the urban layout and spatial structure, build a modern transportation network system, expand the ecological space of environmental capacity, promote industrial upgrading and transfer, and promote the co construction and sharing of public services, We will accelerate the process of market integration, create a new type of modern capital circle, and strive to form a new pattern of coordinated development of Beijing, Tianjin and Hebei with the same goal, integrated measures, complementary advantages and win-win results.

　　 Industry response under the general trend

　　 The strategy of "integration of Beijing, Tianjin and Hebei" has created unprecedented conditions and environment for the development of garment industry in the three places. Since September 2014, the industry associations of the three places have started to take action, including holding various forums, competitions, and the combination of production, teaching and research. All of them are trying to explore or try to explore the way and direction of integration; At the same time, since 2015, many garment manufacturers in Beijing have begun to move out, especially the latter in Tianjin and Hebei.

　　 However, although Hebei has undertaken the industrial transfer from Beijing, it has not brought in a large number of talents. The interaction among the three real estate industries still needs more substantial collaborative working mechanism or measures.

　　 Advantages and current situation of the three places

　　 Beijing It has rich educational resources and talent reserves. It gathers well-known fashion and art colleges and universities and textile research institutes at home and abroad, such as Beijing Institute of fashion, Academy of fine arts of Tsinghua University, China Academy of textile science and China Textile Construction Planning Institute, and cultivates a large number of designers, senior technicians and other professionals needed by fashion industry every year, We have a group of international standard designers.

　　 Beijing has the most mature consumer groups. In 2019, the per capita consumption expenditure of Beijing residents reached 43038.29 yuan / person, an increase of 3195.6 yuan / person compared with that in 2018, with a growth rate of 8.02%; The per capita consumption expenditure of urban residents in Beijing reached 46358.17 yuan / person, an increase of 3432.52 yuan / person compared with that in 2018, with a growth rate of 8%; Residents' clothing expenditure was 2229.53 yuan per person, an increase of 2.48% over the same period of last year.

　　 Beijing has the largest volume and the highest quality commercial resources in China, including SKP, which ranks second in the world in Pingxiao, the international trade mall with a single store performance of more than 12 billion yuan, the famous Qiaofu grassland and Joy City in China, and the fashionable Sanlitun taiguli. These commercial districts have long been the contested places for the development of national and even global clothing brands.

　　 Tianjin As an old textile industrial base, Tianjin has a strong industrial foundation. Clothing is closely related to textile. It has also created some famous brands such as "Dawei", "Yingda", "Miguel" and so on. There are more than 500 garment enterprises in Tianjin. However, Tianjin is not a pioneer city in the clothing industry. Compared with the rapid development of other industrial belts, facing the competition of domestic and foreign clothing brands, Tianjin clothing has been under great industrial pressure. The industry gene of small scale, thin foundation and slow development makes Tianjin garment brand not develop faster.

　　 Hebei Cashmere is known as "soft gold", "king of fiber" and "diamond fiber" internationally. Qinghe County in Hebei Province is the largest cashmere distribution center in the world. Over the years, Qinghe County has taken a variety of measures to promote the cashmere industry to a higher level, so that Qinghe cashmere production scale continues to expand, with an annual output value of 20 billion yuan. The variety of products is constantly enriched, the market demand is growing, the awareness of domestic consumers is constantly improving, and the industrial chain is constantly extending. It is known as "the famous textile city of China" and "the cashmere city of the world". But its cashmere clothing still needs to be improved in product design and technology, and there is still a lack of well-known brands.

　　 Xinji leather industry in Hebei has a long history, which started in Ming Dynasty and flourished in Qing Dynasty. Since the reform and opening up, the leather industry in Xinji has been developing rapidly. Xinji International Leather City and leather and garment industrial zone have been developed at the same time. It has become the largest production base of leather, clothing and leather goods in China. It has been named "China's leather and leather clothing capital" and "professional demonstration base for foreign trade transformation and upgrading". However, due to the lack of design talents, Xinji leather clothing overall fashion degree, brand degree also lags behind the coastal areas.

　　 There are many influential clothing industrial parks in Hebei, such as "Hengshui New Industrial Zone clothing industrial park", "Langfang Yongqing international clothing city", "Cangzhou Dongsu pearl clothing culture industry creative park", but the industry is generally faced with the lack of design talents and serious product homogeneity; Although there are more than 1000 registered clothing trademarks, there are few domestic famous brands; Although there are a large number of sales channels, but mainly low-end wholesale market. The fetters restricting the progress of Hebei garment industry have not been eliminated. "Small and scattered, large but not refined" has always been the pain point of the industry, and the development of industrial clusters is also facing a test, especially in the network digital era, enterprises need to transform and upgrade, and the development direction of industrial clusters needs to be repositioned.

　　 Hebei garment industry has strong production capacity, but it needs brand support; Hebei garment industry contains a strong kinetic energy, but it needs the input and iteration of ideas, mechanisms, talents.

　　 The path of cooperation among the three regions under the new background

　　 Industrial Synergy is one of the areas that need to be taken the lead in the collaborative development strategy of Beijing Tianjin Hebei. In the past seven years, the three regions have stepped into a fast track of industrial decentralization, transfer and docking, and the formation of regional industrial chain has accelerated“ To ease the non capital functions is not only to alleviate the "big city disease" of Beijing, but also to make the functions of the capital better play. At the same time, it also allows the enterprises to break through their own development bottlenecks and realize development and upgrading in a broader space. " However, due to the different location definitions and the lack of a unified coordination mechanism, the clothing industry of the three places still has a long way to go in terms of how to coordinate and integrate after the strategy of "Beijing Tianjin Hebei integration" was proposed seven years ago.

　　 The great changes that have not happened in a century, such as the new crown pneumonia epidemic, are changing people's way of thinking; The rapid development of the Internet, especially the rapid application of 5g technology, not only accelerates the process of enterprise digitization, but also changes the traditional business model. Traditional enterprises are facing an obvious talent dilemma, which is increasing the gap between enterprises. Under the new development pattern of dual cycle with domestic large cycle as the main body, the coordinated development of Beijing Tianjin Hebei garment industry is imperative.

　　 1. We should establish a new system and mechanism for the compilation and implementation of cross regional planning. The real synergy of Beijing, Tianjin and Hebei should first break through the regional boundaries and institutional constraints, abandon the inherent prejudice, and proceed from the overall perspective, the urgent need of the overall development of the three real estate industries, from the service and meeting the large cycle domestic demand, give full play to the comprehensive coordination platform role of the Beijing Tianjin Hebei spatial coordinated development plan, and carry out special planning docking, We will strengthen consultation and communication on major spatial layout issues. Only by making full use of the advantages of regional intelligence resources and thinking about the future in an innovative way, can the industrial integration of Beijing, Tianjin and Hebei be promoted.

　　 2. Set up "Beijing Tianjin Hebei clothing collaborative development office". Establishing a long-term working mechanism

The premise of promoting all kinds of collaborative work is the key to the implementation of specific projects and the prerequisite for formulating long-term collaborative planning of Beijing Tianjin Hebei clothing industry.

　　 3. With the goal of carbon peaking and carbon neutralization, adhering to the premise of ecological priority, giving full play to the resource advantages of universities and scientific research institutions, speeding up industrial transformation and upgrading, and building a low-carbon, sustainable and networked industrial ecological chain.

　　 4. Adhere to the principle of regional integration and collaborative development, and seek collaborative development and layout of design innovation, precision manufacturing and channel sharing. We should promote the rational division of industrial functions in Beijing, Tianjin and Hebei, optimize the industrial scale and structure, and strive to cultivate an intelligent manufacturing base with a complete supply chain. Strengthen the service function cooperation and docking between Beijing and Tianjin Hebei, and jointly build an open platform for domestic and international.

　　 5. The establishment of the "Beijing Tianjin Hebei fashion industry alliance" initiated by the industry association and participated by colleges, universities, scientific research institutes, large and medium-sized enterprises, famous commercial enterprises, Internet operators, capital operators and media, can promote the complementarity and integration of the advantages of the three places from multiple angles and dimensions, accelerate the brand building and development of Hebei garment enterprises, and promote the brand building and development of Hebei garment enterprises High quality products to meet domestic demand; Serving the development of internal circulation.

　　 6. Beijing, Tianjin and Hebei should take the lead in formulating the "code of conduct for e-commerce of Beijing Tianjin Hebei clothing industry", which is the basis for creating a fair and benign market environment, standardizing the competitive behavior among enterprises, and creating a "clean and sustainable" network ecology, and the guarantee of digital technology to truly serve the brand development.

　　 7. The establishment of "Beijing Tianjin Hebei clothing intellectual property service platform" can popularize intellectual property education, optimize the market environment, protect trademark rights, designer rights and interests and enterprise innovation power, create a good brand growth and development environment, and help the internal circulation sustainable development.

　　 Vision of Beijing Tianjin Hebei cooperation

　　 It is the regional mission of Beijing Tianjin Hebei planning to build a regional innovation ecosystem formed by Beijing Tianjin Hebei cooperation, innovation, industrial chain, resource interaction and organic connection.

　　 Give full play to the advantages of the three industries to achieve the goal of "specialized technology, complementary advantages".

　　 Give full play to the regional advantages and seek the ideal of "collaborative innovation and common prosperity".

　　 Give full play to the advantages of comprehensive resources to achieve the goal of "brand leading, transformation and upgrading" of enterprises.

　　 Give full play to the advantages of science and technology, promote the process of industrial digitization, and accelerate the pace of industrial intelligent manufacturing.

　　 (brief introduction of the author: Bai Yusheng, senior clothing man, clothing industry expert of China Textile Construction Planning Institute)

　　 (source: textile and clothing weekly)