What Is The "New" Of New Domestic Products In The New Brand Marketing Conference

　　 With the rapid rise of new domestic products, a number of new brands have come out of their cocoons, and have taken off the labels of "low price", "inferior quality" and "Shanzhai", and are becoming the benchmark of domestic products. Where is the "new" of new domestic products? How high energy is quality? In the face of new opportunities and challenges, how to explore new trends and new measures? A grand meeting of brand strategy innovation gives the answer.

　　 On the afternoon of October 21, 2021 emerging brand marketing conference was successfully held during the fashion festival. The meeting was presided over by Zhao Yabin, Deputy Secretary General of China clothing association. Zhang Yong, founder of white small t brand, Wu Yue, key account manager of byte jump clothing industry, and Chao Shu, the godfather of extreme sports in China, were invited to give wonderful keynote speeches.

　　 01 　 Zhang Yong, founder of men's clothing brand white small T, took the stage to share the theme, presenting the operation logic behind the new domestic brand in a panoramic way, and released a new product release conference of "technology redefined clothing", which for the first time moved the innovation achievements of national key laboratory to the conference site.

　　 A large number of new clothing products made of "black technology" new materials, which have never been used before, are presented in an unimaginable way to unveil the mysterious veil; Anti fouling, oil and water-proof T-shirt; High tech insole made of metal phase change material for energy absorption, energy storage and discharge; Let you walk for 5 minutes to warm up in cold winter; Using 3D technology to print down into the long sleeve T-shirt knitted fabric... The shocking "black technology" experiment was directly carried out, and the visible visible visible technology was presented to the public, so that the public could personally try on the experience and feel the incredible "future clothing technology".

　　 At the press conference, Zhang Yong believed that the world's great enterprises are due to their products. The new domestic products should not only be the "patriotic feelings" of the consumers, but also stand on the perspective of "international standards", and use the beautiful products of "high technology, high appearance value, high quality and high social currency" to bring the quality and experience beyond expectation to the users, and win the full trust of domestic consumers.

　　 02 　 Subsequently, the byte beat apparel industry key account manager Wu Yue shared the traffic strategy of live broadcast. He talked about the use of camera language to record stories, and the whole media form has changed. For example, experience has become a new scene, consumption has ushered in new channels, ecology has ushered in new cooperation, and the brand has also ushered in a part of new positions. On the shaking sound platform, many national trend brands like white little t have been formed.

　　 What is the shaking table data? It is also the direct relationship between the consumption of live advertising and the natural guided Gmv. The fluctuation of consumption can directly drive the change of Gmv. This peak should be that the consumption suddenly reaches the top, which directly promotes the Gmv. Whether it's a single customer or a large market data advertising consumption and Gmv is a positive correlation. If the brand does not have its own fans, it is difficult to go on for a long time without fans with high stickiness. Through the commercial model to make dolls. There is no way to break the circle, what to do? A part of commercial traffic can be used to increase the flow of the live broadcasting room. Only when the live broadcasting room is enlarged can the weight of the live broadcasting room be increased. After the weight of the four dimension live broadcasting room is increased, a larger part of the commercial traffic can naturally leverage more live recommendation and more natural traffic.

　　 03 　 Finally, uncle Chao, the godfather of extreme sports in China, interpreted the trend culture at the press conference. Chaopai originates from extreme sports. It is connected with street culture, such as hip-hop, graffiti, pick-up, parkour, as well as surfing, skateboarding and snowboarding. Stussy is a brand in Southern California.

　　 The gene of fashion and street culture are six points: respect, innocence, gratitude, enthusiasm, freedom and rebellion. Does our brand have respect? Is there innocence? What is innocence? He thinks this is the direction of the future. We have been playing. We are big data analysis, so we have no soul. The details of the national tide, respect, innocence, gratitude, enthusiasm, the most important is China's 5000 year old Chinese culture.