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Focus On Employees: 2022 Is The Most Difficult Employment Season In History
In 2022, tens of millions of graduates will come. The Ministry of education has recently launched a special action to promote employment by visiting enterprises by University secretaries and presidents. Facing the "most difficult employment season in history", what measures are being taken by textile and garment colleges with strong industrial attributes to promote employment? What changes have taken place in the industry's demand for talents? What actions have textile and garment graduates made?
2022, the most difficult employment season in history.
At a press conference held by the Ministry of education on March 29, Wang Hui, director of the Department of student affairs of the Ministry of education, mentioned that the number of graduates of 2022 National Ordinary Colleges and universities reached 10.76 million. At present, the employment situation of college graduates is complex and grim due to the influence of factors such as the spread of epidemic situation in many places and the increase of economic downward pressure.
It was mentioned at the meeting that the Ministry of Education recently issued the notice on carrying out the special action of University secretaries and presidents visiting enterprises to promote employment (hereinafter referred to as the "notice") to deploy the national special action of University secretaries and presidents visiting enterprises to promote employment. Party committee secretaries and presidents of colleges and universities should take the initiative to enter the parks, industries and enterprises, establish employment cooperation channels through visits, and tap more job resources for graduates.
According to the notice, there are no less than 100 employers visited by secretaries and presidents of newly-built ordinary undergraduate colleges and higher vocational colleges (including vocational colleges at undergraduate level). For colleges and universities where the implementation rate of employment destination is lower than the local average level, there are no less than 100 new employers developed by the leadership of the University.
PART. 01
Colleges and universities respond to the special action of visiting enterprises and expanding posts
After the "notice" was issued, it received responses from all over the country. The Department of human resources and social security of Shandong Province, the Department of education of Shandong Province and the disabled people's Federation of Shandong Province have printed and distributed the implementation plan for the special action of "one hundred schools and ten thousand enterprises" for University secretaries and presidents to visit enterprises, expand posts and promote employment; Hunan has formulated the implementation plan for the special action of the Secretary and President of colleges and universities in Hunan Province to visit enterprises, expand posts and promote employment; The Secretary of the Party committee of Huazhong University of science and technology led a team to Dongfeng Motor to "visit enterprises and expand posts", Chongqing University held a meeting on the docking of talent supply and demand to promote employment.
Beijing Institute of fashion
On March 25, Beijing Institute of fashion held a special meeting on promoting the employment of graduates in 2022 and the special action meeting of leaders' visiting enterprises and expanding posts to promote employment. It objectively analyzed the employment situation in 2022, deeply analyzed the importance of visiting enterprises and expanding posts, and put forward clear requirements from five aspects, such as improving awareness, taking the initiative, promoting all staff, accurately expanding posts, and risk prevention. At the same time, it is proposed that we should timely follow up the development of the employment work of the party committees of the secondary colleges, the existing problems and future work priorities.
Jia Ronglin, President of Beijing Institute of fashion, put forward clear requirements: first, fully understand the significance of the special action. We should deepen the cooperation between colleges and enterprises, explore the development mechanism of post resources, improve the matching mechanism between the quality of personnel training and market demand, and establish a stable exchange visit mechanism with employers to achieve the goal of continuous employment of graduates;
Second, clearly grasp the contents of special actions. We should integrate the resources of teaching practice base, connect with scientific research cooperative enterprises, consolidate key employing units and tap new employment market. Research industry, enterprise employment standards and needs, feedback graduate satisfaction. Discuss with alumni, encourage alumni to return to school for recruitment, and understand their opinions and suggestions on alma mater;
Third, ensure the effectiveness of special actions. Through visiting enterprises and expanding posts, we should achieve actual results in major construction, professional training, industry university research cooperation, and graduates' employment demand. According to the opinions of employers and graduates, it is suggested to improve the implementation seriously, provide the basis for the adjustment of disciplines and specialties, the formulation of talent training program, the arrangement of enrollment plan and the service of employment guidance, so as to promote the deepening of education and teaching reform and improve the quality of personnel training.
Donghua University
At present, the employment and entrepreneurship work of 2022 graduates of Donghua University has entered a critical stage. Liu Shuhui, deputy secretary of the Party committee of Donghua University, led a team to investigate 14 colleges. Through online and offline combination, they held a survey meeting in 12 colleges to discuss and exchange the employment and entrepreneurship work of graduates, and one-to-one contact with the main principals of the two colleges to deploy the work requirements for the next stage.
At the research meeting, Liu Shuhui pointed out that the current epidemic prevention and control requirements and changes in the external environment have brought more uncertainty to the employment market. All colleges and universities should take real, real and hard measures to do a good job in the employment of 2022 graduates. First of all, we should unify our thinking and improve our political position. All colleges and universities should earnestly enhance the overall situation awareness and sense of responsibility in doing a good job in the employment work of graduates. We should pool the strength of the whole college in the critical period. We should not only maintain the determination to do the work together, but also strengthen the confidence to overcome the difficulties and stabilize the employment. Secondly, we should strengthen the overall planning, strengthen the implementation of responsibilities, fully mobilize the resources of the college, form a joint force of work, actively expand employment posts, and make the employment work more practical and detailed with the strength of the whole college. Third, we should take various measures to promote the employment work. We should make accurate efforts and do a good job of employment assistance; It is necessary to strengthen the guidance of employment, put the employment education into practice, and help the students to correct their employment and employment outlook; Carry out extensive policy propaganda to mobilize fresh graduates to the places where the motherland needs to find jobs; We should seize the spring employment window period and actively organize unemployed students to participate in recruitment activities.
She stressed that at present, the employment services for students in the two campuses are normally carried out, and the employment procedures for graduates can be handled online and offline. All colleges and universities should do everything possible to meet the employment needs of students and put the work on the heart of students. In addition, the student employment service center of Donghua University quickly launched the "stable employment" work plan. While the offline procedures of the two campuses were carried out normally, online consultation and counseling, employment and entrepreneurship services were fully opened. The "dream building, mission taking" spring graduates online double selection meeting started on March 15, and held several times in different periods. The spring enterprise air briefing was continuing.
Jiangxi Institute of fashion
On March 29, Jiangxi Institute of fashion held the 2022 session of graduate employment promotion meeting. The meeting conveyed the spirit of the notice on carrying out the special action of the Secretary and President of colleges and universities to visit enterprises and promote employment by the Ministry of education and the Provincial Department of education, informed the employment promotion situation of each college and analyzed the severe employment situation this year. The person in charge of each college of Jiangfu reported the employment situation of graduates.
Xue Jiabao, President of Jiangxi Institute of fashion, put forward effective measures and requirements for the next stage of employment. He mentioned that doing a good job in this year's employment work is a matter of national concern, and we should treat it as a major and urgent political task at present. At the same time, it is emphasized that education is a work of conscience, and Jiangfu should be responsible for every student.
Faced with the superimposed impact of the new crown epidemic situation and severe employment situation, Jiangxi Institute of fashion will implement the requirements of the higher authorities, adhere to the "first leader" project of employment work, form a working situation in which the party and government are responsible, special personnel are implemented and all staff participate, and the employment work of 2022 graduates will be well done with the spirit of time waiting.
PART. 02
Colleges and universities take various measures to promote employment
In addition to visiting enterprises and expanding posts, colleges and universities across the country have launched various measures to promote employment.
Recently, interview booths (rooms) for graduates such as Wuhan University have become popular. Affected by the epidemic situation, many graduates have the demand for online interview. The introduction of "online interview room" in Colleges and universities is not only conducive to the communication between the two sides, but also can increase a lot of impression points for job seekers. At the same time, it avoids the risk of epidemic prevention and control brought by the social flow of a large number of graduates.
In Shanghai, the Secretary of the Party committee of Shanghai Ocean University launched the first online promotion activity of 2022 graduates to enterprises and the public through station B, shaking tone and video number. 20 graduates participated in the live broadcast, and many families left messages, asking for the follow-up recruitment work. Some enterprises even contacted the students during the live broadcast. Next, the school still has 10 live online broadcasts to be launched.
Interview kiosks, live recruitment and other interview needs are only one of the segmentation needs, and the key to solve the employment problem is to connect or match opportunities with positions and enterprises. For the textile and clothing colleges and universities with strong professional attributes, the teaching mode of integration of production, teaching and research, and the order oriented training of specialized counterpart talents have great advantages.
For example, during the 2022 Winter Olympic Games and Paralympic Games, the students of Beijing Institute of fashion participated in the development and design of national key R & D projects under the leadership of excellent teachers. The project provides materials for the teaching of professional courses and the guidance of graduate students, and it is easier for students to understand the theoretical knowledge in classroom teaching. In depth practice can not only refresh the curriculum vitae of graduates, but also make them have a profound understanding of their major and have a clear plan for employment.
The employment problem is the top priority of colleges and universities. Beijing Institute of fashion has carried out a long-term follow-up of graduates and released relevant reports. According to the annual report on employment quality of 2021 graduates of Beijing Institute of fashion, among all kinds of employment channels, graduates mainly obtain jobs through campus channels and social channels. Although the employment information channels of graduates are diversified, campus channels still play a major role. In recent years under the influence of the epidemic situation, Beifu has effectively improved the professional counterpart recruitment by opening up the employment market offline and cloud.
In order to obtain accurate employment, Beifu has carried out innovation and entrepreneurship practice activities for many times, including innovation and entrepreneurship training camp, entrepreneurship lecture, entrepreneurship competition, entrepreneurship counseling, entrepreneurship support and other activities. Students' participation is high and accuracy is strong, which comprehensively improves students' innovation spirit, entrepreneurship awareness and innovation and entrepreneurship ability. At the same time, the report shows that due to the repeated impact of the epidemic situation, students who choose to start their own businesses are more cautious than in previous years. Beifu has adopted one-to-one in-depth guidance to help students from different levels and angles.
The personnel training mode of Jiangxi Institute of fashion focuses on application-oriented, because of its strong practical ability, the employment situation of students is relatively good. At the same time, many employees in the industry come from Jiangfu. Every year, there are mentors to solve the employment problem of Jiangfu graduates.
According to the reporter of textile and clothing weekly, Jiangfu adopts the "integration" teaching of theory and practice, and designs the "immersion" learning environment in the form of studio. At the present stage, efforts are being made to create the "Phoenix introduction plan", that is, to attract domestic design masters and famous teachers to cooperate in running schools for quality teaching. Jiangfu students in grade one and grade two receive the general education public course teaching. In the third and fourth grade, according to the development situation and personal intention, they teach in small class and professional direction to achieve accurate counterpart training. It is reported that the effectiveness of this model is about to be evaluated.
In addition to employment and postgraduate entrance examination, self employment has become one of the choices for graduates. Some colleges and universities have carried out relevant support for students' entrepreneurship practice projects. The official website of Donghua University recently released the announcement of the project of entrepreneurship training and entrepreneurship practice for 2022 college students. It is reported that after the publicity of the project, the selected project will be approved and constructed as a national or municipal entrepreneurship practice and entrepreneurship training recommendation project in 2022.
Cao Neng Zeng, director of the career development center of Fudan University's School of management, said that it is very important to put college students' job selection ahead of time, help students determine their career development goals as soon as possible, and establish a correct outlook on career choice!
PART. 03
Industry demand has changed
More possibilities for new jobs
In the field of textile and clothing, social recruitment for clothing designers, fabric designers and other positions is more common. Key words such as fresh student + clothing, fresh student + textile are typed in 51job.com.cn, and most of the positions searched are assistant to fashion designer, product R & D Engineer, etc., with monthly salary between 4K and 8K. However, for positions over 8K, the requirements for post responsibilities and working experience are greatly improved.
Taking Shanghai Zhihua Clothing Co., Ltd. as an example, the company has more than 40 recruitment posts. The post responsibilities and requirements of fashion designers include planning according to brand positioning, integrating brand commodity style, product structure, color and pattern, etc; Collect design materials, complete the production of hand-painted design drafts, renderings and product design instructions, and find suitable surface accessories; Collect, develop and design styles according to the theme style of each issue; Responsible for the audit of sales samples and follow up the progress of printing and revision of more than 10 items.
It is worth noting that affected by the epidemic situation, offline channels have been impacted, and online channels of textile and clothing are becoming more and more active. The employment of talents in the textile and garment industry has changed a lot. The recruitment of textile and garment enterprises has not been confined to clothing design, product planning, new media operation, clothing copywriting planning, clothing e-commerce live broadcast (content planning), etc Short video clip operation and other posts, gradually popular.
Similarly, taking Shanghai Zhihua as an example, in the recruitment information of the company, although the requirements for the posts of clothing e-commerce operation specialist and new media operation specialist are equally harsh, the salary and post functions are flexible, which has a great development space for young people who are good at using new media and have flexible thinking.
But in some important textile or clothing industry clusters, the market situation of fresh students is relatively good. Many people think that fresh students lack of ability and experience, but some enterprises think that this just shows that they have plasticity, strong sense of responsibility, and their enthusiasm and momentum are a big advantage.
In Keqiao, a textile cluster, because of the high concentration of textile enterprises and the highly developed e-commerce, there is a great demand for talents. According to an interview with Shaoxing local reporter of textile and clothing weekly, in Keqiao, in addition to clothing design posts, brand, marketing and planning posts have jumped to the top of the list this year. Taking Zhejiang Yisha Textile Technology Co., Ltd. as an example, they are required to have a bachelor's degree, have the ability of clothing color matching, basic display, and hand-painted computer graphics and other software operation capabilities, and give priority to marketing, news, design and other fresh students.
For enterprises, talents who have the ability of continuous learning, sense of responsibility and have a certain understanding of the textile and clothing industry chain are more popular. At the same time, more and more enterprises begin to attach importance to the cultivation of new students. In addition to various forms of on-the-job training and induction training, some enterprises will provide employees with promotion opportunities and learning space, such as purchasing EMBA online courses.
PART. 04
Choice of graduates
"In today's employment situation, the examination of public servants and editors is more popular, and the proportion of delaying employment is relatively high." A friend provided an example and said that his daughter was competing for a teacher's position in a key middle school in a first tier city. Unexpectedly, her competitors were doctoral students from top universities in China. Because of the shortage of posts, the standard was set extremely high.
Under the epidemic situation, the new graduates who have experienced online teaching and online interview also reflect that employment is facing a lot of uncertainty, but the policies and measures launched by the government, schools and other relevant departments for employment have made graduates feel at ease and warm.
Liu Xuefei, a graduate, said that due to the impact of the epidemic, the school decided to let graduates reply online. Graduation ceremony might not be held and even graduation photos would be cancelled. The school changed the recruitment fair to online, and counselors assisted students to complete the handling process. She had a friend who got a job through an online interview. However, the effect of online interview in the student dormitory is not ideal. She may go back to her hometown to help her parents in the clothing store, and then look for the next direction.
Liang Mingzhu of Jiangxi Institute of fashion chose to study again to slow down employment. Many large enterprises have a high demand for talents. She hopes to get a better position, so she decides to take the postgraduate entrance examination, improve her ability first and then make a choice. She believes that in the way of efforts, never deny yourself, never limit yourself, practice more, feel more, there will be new discoveries.
Another student of Jiangxi Institute of fashion chose to enter the enterprise after graduation. She said that when she went to school, she spent a lot of class in the printing room and studied with famous designers for a period of time. She liked the process of creating clothes. After graduation, she decided to stay in the internship unit and become a printer.
Chen Liping, from Beijing Institute of fashion, chose to study in fashion magazines. Before her formal work, she had a professional and systematic training. She believes that for students majoring in fashion design, becoming a fashion editor is a good choice. First of all, this road is to see more and learn more from employees. Taking advantage of the opportunity of learning in fashion magazines can comprehensively improve the ability of fashion editors in the future, and then better connect with the society.
Xu Li of Beifu chose to go abroad to continue studying, so that she could go further on the road of design. At present, the preparatory work is in the end, and the decision to go abroad has been encouraged by parents and classmates. She believes that studying abroad can broaden her horizons and expand her thinking. She is looking forward to learning more knowledge and providing more choices for her career direction.
Liu Xiang of Donghua University started his own business early. Because the T-shirts designed during the epidemic were very popular in small circles, he and his classmates set up a fashion design brand. Now they have accumulated high popularity from the campus to another campus, and then they set up a shop in Taobao. Now that he's designing a new season, he says he'll keep his personal brand going.
Under the background of difficult employment, some graduates change their traditional view of choosing a job by slowing down their employment. The severity of the epidemic has also given graduates more time to plan for the future.
Information sources: Beijing News, Ministry of education website, Beijing Institute of fashion, Donghua University website, Jiangxi Institute of fashion website, 51job website, etc
(source: textile and clothing weekly)
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