Live Broadcast Of "Electric Shock" Of New Class People Activates "Block Economy" Of Zhejiang Children'S Clothing

"The entrepreneurial environment here is very good. I want to try to carry goods live and continue to expand the market." Over the years, Jiang Feng, an entrepreneur from Anhui, has opened four children's clothing stores in Tangpu Town, Shangyu District, Shaoxing City, Zhejiang Province. Last year, the hottest store sold more than 1 million yuan per month. At present, she hopes to seize the online children's clothing market with the help of e-commerce live broadcast.

New class people bring goods live. Tang Pu's drawings

In the surging digital era, "live broadcast with goods" has a strong momentum of development, especially in Zhejiang, a leading province in the digital economy.

In the face of the reality that the online sales of children's clothing are constantly refreshing and the e-commerce practitioners continue to grow, "Children's Wear Town" - Tangpu actively gathers new social strata engaged in the development of children's clothing e-commerce, creates a working brand of "united front+e-commerce", and helps the high-quality development of "block economy" of children's clothing.

A year ago, the "Shangyu Tangpu E-Commerce Live Broadcast Base", which focuses on cultivating the children's clothing e-commerce live broadcast industry, was officially put into use, attracting a large number of young entrepreneurs and employees in creative design, e-commerce live broadcast, intelligent logistics, etc., including more than 230 new social strata.

Ma Ying, a "post-90s" Guizhou youth, has been working and living in Tangpu for exactly ten years. He used to step on sewing machines in children's clothing enterprises. Inspired by a local children's clothing live broadcast challenge arena in 2022, he became an e-commerce entrepreneur after training.

"The friends who come in can pay attention first, card a fan sign, and praise more..." In front of the camera, Ma Ying interacted with the fans in the live broadcast room warmly, and introduced the material, color, price, etc. of children's clothes in detail. After a live broadcast, the turnover exceeded 10000 yuan.

It seems that e-commerce operation is easy, but it actually contains a lot of knowledge. To this end, the local government pays attention to e-commerce training for new social strata, providing them with multi-level curriculum systems such as entrepreneurial services, e-commerce training, platform architecture, store operation, etc. This year, it has organized more than 60 e-commerce training sessions, cultivated 34 new class e-commerce leaders, incubated 120 village level high-quality live broadcast booths, and 2 provincial "green live broadcast booths" in Zhejiang.

Admittedly, due to the particularity of textile fabric related industries, children's wear enterprises often file lawsuits due to copyright disputes. The head of a clothing company in the town told the reporter, "The complex litigation procedures and legal costs make it difficult for many entrepreneurs to continue, but the mediation mechanism of the live broadcast base has solved many legal problems for our young entrepreneurs."

It is understood that Tangpu Town has cooperated with the Shangyu District Law Society and the Shangyu District Children's Wear Association to establish a working mechanism of "intellectual property direct train". The members of the law society of the district will "feel the pulse". In 2023, 104 cases of intellectual property disputes will be mediated, and more than 400000 yuan of enterprise compensation will be successfully remitted.

Not only that, the local government also pays attention to infrastructure construction, such as upgrading the 3600 square meter small and micro children's wear industrial park, building the "Children's Dream One" town level party building service center for a common wealth workshop, and providing integrated services such as trademark registration, patent application, quality testing, etc. for children's wear enterprises; We launched a free live broadcast room, built a "Yuntao No.1" smart cloud warehouse to integrate factory resources in the park, achieve low price goods, automatic replenishment, and one click distribution, and ensure free entry and entrepreneurship of entrepreneurs.

Thanks to a good business environment, professional entrepreneurship training and complete infrastructure, more and more young people have joined the town, which has become a strong driving force for high-quality development of the children's clothing industry. According to the data, there are 116 children's wear enterprises settled in Tangpu Children's Wear Live Broadcast Base, with more than 300 children's wear trademarks, more than 600 patents and more than 300 copyrights.

(Source: China News Network)