Lee X BEAMS Co Branded Denim Series Design Appreciation

Lee, a famous American jeans brand, and BEAMS, a Japanese fashion brand, have recently brought about cooperation and co branding again to reinterpret classic jeans from a new perspective.

In this cooperation, the worn-out jeans represented a sharp contrast with the classic and durable image advocated by Lee in the past, and the Japanese street aesthetics of BEAMS was also fully reflected in this cooperation. The unprecedented loose and wide silhouette is made of BEAMS original mold. The large area of holes, wear and stains not only echo the rough style of street culture, but also reflect the free and uninhibited attitude in the retro trend.