Hanchuan'S Textile And Garment Industry Has Formed A Strong Scale With An Annual Output Of 400 Million Down Jackets

In the hottest day, sell the thickest coat. Nowadays, many garment enterprises in Hanchuan are facing a busy scene: one production line after another is "steaming", and workers are working hard to make orders for down jackets.

Textile and garment industry is one of Hanchuan's traditional competitive industries and leading industries. With the arrival of the supply boom of down jacket in winter, Hanchuan's textile and garment industry is full of vitality. From January to June, Hanchuan's textile and clothing industry completed an industrial output value above designated size of 30.19 billion yuan, up 8.2% year on year, and the industry continued to develop well. Hanchuan's textile and garment industry is accelerating the formation of new quality productivity and accumulating momentum for all-round transformation and high-quality development.

In the dog days

Down jacket orders are pouring in

On August 30, when we walked into the production workshop of Hubei Tianli Garments Co., Ltd., the sewing machines of "Da Da Da Da Da Da" came into operation one after another, cutting, sewing, zippering... In the 15000 square meter production workshop, workers were operating the machine to fly needle and thread, and riveting to catch up with orders.

"Since we received the supply order in June, we have not had a break, and we are making every effort to rush out the production order of large supermarkets for down jackets." Liu Sanlin, the factory director, said that at present, we have received 400000 supply orders for supermarkets, and more than 500 employees are accelerating production, with an average daily production of nearly 4000 down jackets.

As a high-tech textile and clothing enterprise integrating R&D, design, production and sales, and foreign trade, the company focuses on the men's down jacket market, with an annual shipment of 3 million pieces and an estimated output value of nearly 400 million yuan in 2024.

At 12:30 p.m., we entered the Nuojiuxu Clothing Production Workshop, and the employees who had just finished lunch went into the workshop to work overtime to catch up with the work. Cutting, aviation template, filling down and other steps were completed in one go.

At present, Nuojiuxu Garments is rushing to produce 500000 down jacket production orders. The company's 24 garment enterprises in the Central China Down Garment Smart Industrial Park have received more than 6 million down jacket production orders.

Why are Hanchuan down garments so popular? Excellent quality is one reason, and more importantly, independent innovation and a keen sense of market smell.

"Since June, we have organized garment enterprises to actively participate in Hanzheng Street's autumn and winter order meeting and various production and marketing matchmaking meetings, so as to arrange production in the autumn and winter order peak season in advance." Zhou Pan, Deputy Director of Hanchuan Municipal Bureau of Economy and Information Technology, said that in recent years, Hanchuan garment manufacturers have continued to strengthen product research and innovation, simultaneously improving the quality and fashion sense of down jackets, and the market attraction has steadily increased.

Weaving becomes "intelligent"

The momentum of industrial highland is surging

With numerous factories and busy traffic, a modern down jacket town unfolds in front of us. This is a high standard Hanchuan City built Central China Down Garment Smart Industrial Park integrating headquarters research and development, intelligent manufacturing, leisure and sightseeing, brand display, green environmental protection, and interactive design.

Walking into the clothing production workshop of Shangyi Feiyang, we saw dozens of automatic template machines waving mechanical arms in the huge factory building, processing each template of down jacket according to the program instructions. An electronic display screen is hung above the assembly line station in the workshop, which displays the required working hours, current output, repair rate of the day and other data of a down jacket in real time. In less than 2 minutes, a pink down jacket will be quickly off the line.

On the automatic hanging assembly line of Xindong Hongyu Garments, men's casual pants "fly" on the blue chain at the top of the workshop. Each process bayonet shall be removed by workers, and the time, production quantity, repair rate and other data required for each process can be viewed in real time on the computer terminal.

"Thanks to the intelligent hanging system, our production efficiency and quality control efficiency are higher. One production line can produce 1000 pairs of casual pants every day." Leqi, the production director of the workshop, said confidently that at present, the company has shipped nearly 1 million pairs of men's casual pants every year, and the product ranks among the top 5 single product wholesale markets in Hanzheng Street.

How do enterprises respond to changes in market demand? The answer is science and technology!

In recent years, a group of textile and clothing enterprises represented by Jihua 3509, Mingren Textile, Shufeng Thread Industry, Yalida Garment Manufacturing, etc. have successively invested more than 4 billion yuan, built 120000 square meters of standardized workshops, and purchased more than 1300 sets of advanced equipment at home and abroad. After the intelligent technical transformation, the yarn prick point has been reduced by 10 times, the production efficiency has been increased by 20%, and the market competitiveness has been significantly enhanced.

It has become a common action for many Hanchuan textile and garment enterprises to empower the talents with numbers and to rejuvenate themselves.

The city actively promotes "machine replacement, equipment replacement and production replacement", and comprehensively improves the intelligent level of the textile and clothing industry. In recent three years, nearly 100 garment enterprises in the city have implemented technological transformation, capacity expansion and equipment transformation, and the qualification rate of garment products has stabilized at more than 98%.

Hanchuan is also actively building an innovation system for industry, university and research, promoting enterprises such as iChina 3509, Aimei Textile, and Yuhe Garment to deepen industry and research cooperation with universities such as Wuhan Textile University, and establishing academician expert workstations, provincial university enterprise research centers, and enterprise technology centers. The enterprises in the cluster have more than 500 intellectual property patents, more than 30 high-tech enterprises and more than 50 high-tech varieties.

I. "Weaving" alone

Industrial clusters gather momentum and rise

"Dynamic updating of styles, pushing a new model every day as soon as possible", "placing orders online, shipping on the same day"... Benefiting from the explosive power of new formats such as live broadcast with goods, the textile and clothing industry is actively embracing the market.

"We have more than 50 styles of men's casual pants, which are updated dynamically in real time, and the warehouse is equipped with all kinds of existing goods, which can achieve the same day order and the same day delivery, and better meet the demand of e-commerce orders." Leqi said that even if we receive a large order, the company will also cooperate with brother enterprises to produce, and will not worry about production capacity.

At present, it has become a new path for Hanchuan textile and clothing enterprises to break through online sales channels, build brands and focus on the development of the whole chain.

Zhejiang Merchants Industrial Park is committed to building a live broadcast base of Chinese fashion network popularity, incubating more than 1000 anchors annually, cultivating more than 100 network celebrities, and driving more than 10000 people to find jobs and start businesses; The clothing industry has made joint efforts to create a public brand "Hanpaihui", and self owned brands such as fish and crane, Jiulianhuan have become popular gradually; Supporting the construction of Yuncang logistics distribution center, providing one-stop services for clothing enterprises in terms of warehousing, logistics and customer service, facilitating online live broadcast sales

During Shanghai 2024 China International Garment and Apparel Expo, Hanchuan held the "Brand/IP Hubei Matchmaking Meeting", and invited more than 10 national top ready to wear brand enterprises, such as Robin Hood and Taipingbird, to participate in the Matchmaking Meeting to seek cooperation opportunities. The slogan "To place an order, to Hanchuan" has been widely known in the industry.

Last year, Hanchuan introduced the Huadian Textile Industrial Park project with a total investment of 13 billion yuan, committed to building an intelligent manufacturing industrial base for the whole industrial chain of textile and clothing, promoted textile and clothing enterprises to integrate into the China textile supply chain platform, and the number of registered enterprises on the chain ranked first in all counties and cities in the province.

Zhao Guoying, director of Hanchuan Municipal Bureau of Economy and Information Technology, said that Hanchuan's textile and clothing industry has formed a strong scale agglomeration effect. There are more than 6000 market entities, nearly 200000 employees, and the annual output value of the whole industry is nearly 100 billion yuan. Hanchuan has become a large clothing manufacturing and processing base in China. Among them, there are more than 2000 enterprises in the whole industry chain of down jacket, covering the integrated production links of raw material trading, plate making, cutting, sewing, filling, quality inspection, etc., with an annual output of 400 million pieces of all kinds of down jacket, which has formed the regional brand effect of "Hanchuan down jacket, fashion Hanpaihui".

(Source: Xiaogan Daily, Kan Hanchuan)