Series Of Entrepreneur Boao Forum Activities Held In Boao, Hainan

From December 2 to 4, 2024 Entrepreneurs Boao Forum series activities were held in Boao, Hainan.

At the main forum meeting held on the 3rd, Gao Dekang, chairman of the Chamber of Commerce for Textile and Clothing Industry of the All China Federation of Industry and Commerce and chairman and president of the board of directors of Bosiden Group, said that Bosiden has always adhered to its original intention of serving the country with industry, focused on its core business, adhered to brand leadership, fostered and built new quality productivity, and committed to becoming a "global leader".

Brand is an important symbol of high-quality development. Strengthening brand construction is the only way to promote new industrialization and build a modern industrial system.

Gao Dekang said——

Since its inception, Bosiden has unswervingly implemented the brand development strategy. Through the continuous shaping, cultivation, promotion and innovation of the brand, it has become the first brand of down jacket in China, and has formed a unique "brand led" development model of Bosiden.

Those who know how to change will win, and those who are honest and innovative will advance. In recent years, Bosiden has made its debut in New York, Milan and London International Fashion Week with a global vision as a high positioning brand. This year, it will hold a fashion concept show and static exhibition with the theme of "integration" in Paris on the eve of the Summer Olympic Games. Bosiden also participated in national brand activities such as "China Brand Day", carried out global brand promotion, and constantly improved brand potential and fashion voice. The brand value of Bosiden reached 107.582 billion yuan, and its brand awareness and the first mention rate were both in the leading position in China's apparel industry. It was ranked among the top 50 most valuable apparel brands in the world by Brand Finance and the "top 500 global brands" in the world brand laboratory.

Gao Dekang said that Bosiden will always adhere to the brand led development model, strengthen the core competence of brand management, tell the story of Chinese brands to the world with oriental wisdom and ingenuity of Chinese products, and promote the brand to the middle and high end of the global industrial value chain.

New quality productivity is the productivity that "scientific and technological innovation plays a leading role". The development of new quality productivity has become the key factor to promote high-quality development. In Gao Dekang's view, the traditional industry is the "basic plate" of the real economy and the "main battlefield" of innovation and reform. and Today's textile and clothing industry is not only a traditional industry, but also a fashion creative industry and scientific and technological innovation industry.

In recent years, Bosiden has focused on the two dimensions of "fashion creativity" and "scientific and technological innovation", and launched the peak climbing series, skiing series, high-end outdoor series, extreme cold series and other categories; It is the first to launch windbreaker down jacket series, lightweight down jacket series, high goose down three in one rush jacket down jacket series, etc., to broaden the industry track with category innovation. At present, the down jacket with high quality, high face value and high-tech content launched by the clothing brand enterprises represented by Bosiden has become the preferred clothing category for Chinese consumers in winter.

Non replicable innovation is the core competitiveness. Gao Dekang said that Bosiden is committed to "becoming the world's leading fashion function technology clothing group" and will continue to Integrate the world's leading resources, increase investment in scientific and technological research and development, layout the innovation chain around the industrial chain, build a product technology research and development system, carry out the development and application of new materials, new categories and new technologies, explore digital AI intelligent design, strengthen joint innovation with international design institutions, colleges and universities, and build a hard core strength with scientific and technological innovation, Provide consumers with higher value products and consumption experience.

In addition to continuous breakthroughs and innovations in its main business, Bosiden also actively assumes social responsibility and gives back to the society. According to statistics, Bosiden has donated more than 1.4 billion yuan to the society.

Gao Dekang said that Bosiden will fulfill its corporate responsibility as the "chain owner" of the industrial chain, take the initiative and act actively to drive collaborative innovation and high-quality development of the industrial chain. At the same time, we will integrate the concept of sustainable development into the whole process of enterprise operation, and work with more stakeholders to promote green production and lead green consumption. It will play a greater role in promoting development, promoting innovation, increasing employment, green and low-carbon, and social welfare.

"Bosiden will continue to adhere to the spirit of daring and striving to be the first, improve the quality and move towards the new, write a new chapter of" world down jacket, China Bosiden, leading the new trend ", and contribute to the construction of a brand power and the promotion of Chinese modernization." Gao Dekang said.

The 2024 Entrepreneur Boao Forum series activities are hosted by the Xinhua News Agency Brand Office, Xinhuanet, and Xinhua News Agency Hainan Branch. With the theme of "new blueprint for reform and new momentum for development", the main forum and sub forums on science and technology, health, culture, automobile, finance, and new consumption, as well as several special events are set up. Since its inception in 2016, the Boao Forum for Entrepreneurs has been held for nine consecutive times. The topics of the previous forums are cutting-edge and pragmatic. There are many entrepreneurs, experts and scholars attending the forum. They actively share experiences, offer advice and suggestions, and talk about development. They are professional, targeted, and constructive. They have attracted the attention of all sectors of society, and are known as the annual thought feast of the business community.