Editorial Meeting Of 2025 Sleep Aid Insight Report Was Held In Beijing

On January 10, Editorial Board of 2025 Sleep Aid Insight Report Held in Beijing. At the meeting, an expert jury composed of industry representatives, think tank experts and brand enterprise representatives reviewed the report content and proposed amendments. The report will be released in March China International Home Textiles and Accessories (Spring and Summer) Expo Officially released on.

Compared with last year, the 2025 Sleep Aid Insight Report has been optimized and adjusted from six aspects.

　　 everything It is the first time to put forward the concept of "hypnotism" and its evaluation dimensions, and clarify the complete logic from good products to good sleep based on the system of hypnotism. Focusing on the three important sleep stages of falling asleep, deep sleep and awakening, the report focuses on the ability to help people sleep. It opens up the logical relationship among sleep influencing factors, product solutions and comfortable sleep, and forms a closed-loop logic for improving sleep.

　　 Second Focusing on the "hypnotic power", we expanded the multi-dimensional and scene from the dimension of sleep environment to emotion and psychology, cognition and behavior, and focused on the increasingly hot daytime fragmented sleep scene in recent years. This is also a new demand that consumers are very concerned about. How to meet and solve the needs of new sleep scenes is also a new opportunity and market space for the industry.

　　 Third It was the first time to co create content with Tmall platform, and carried out in-depth and systematic analysis around the core population and demand trend of sleeping aid. As a leader in data precipitation and user insight in China, the data analysis provided by Tmall has important reference significance for domestic sleep research.

　　 Fourth The nature of science popularization is becoming stronger and stronger, and the suggestions of small science popularization and improvement of sleep aid are added. The content of sleep aid science popularization is to select some sleep problems that consumers generally care about, and the report expert team will put forward targeted sleep guidance and improvement suggestions, and conduct science popularization of healthy sleep knowledge in the form of question answers. This can be a science popularization help for enterprises to carry out science popularization propaganda in combination with excellent sleep products. Suggestions for improving sleeping ability are to give specific improvement measures for sleep influencing factors.

　　 Five is The product case is more "sleep enhancing". This year, experts from different dimensions were specially invited to make professional product reviews, which not only helps consumers better understand the innovation of combining products with sleep, but also can enhance consumers' trust through experts' evaluation and recognition of products, thus improving their brand goodwill.

　　 Six is The Sleeping Color 2025/2026 will be released simultaneously. Based on the influence of color on mood and sleep, the report selects the color matching scheme with the most hypnotic effect, which not only provides design inspiration for enterprises, but also provides scientific basis for consumers to choose household colors, helping to improve sleep quality.

The leading guests attending the meeting are: Vice President of China Textile Industry Federation Yang Zhaohua , President of China Household Textile Industry Association Zhu Xiaohong Vice President Ge Jiangxia Vice President of China Sleep Research Association Left Harmony Director General of the Sleep Industry Transformation Committee Cai Chang 。

The representatives of scientific research institutes, university experts, core experts of the editorial board and joint publishing institutions participating in the meeting include: Doctor of Human Factors and Efficacy, China National Institute of Standardization Hu Huimin Professor, Doctoral Tutor, School of Textile and Clothing Engineering, Suzhou University Wang Guohe , Distinguished/Lifelong Professor, School of Design, Shanghai Jiaotong University Lian Zhiwei Director, Professor and Doctoral Tutor of Research Center of College of Human Engineering, Anhui Agricultural University Chen Yuxia , Chief Designer of China Fashion Color Association Zhaoxia , think tank expert of China Household Textile Industry Association/core expert of editorial board Liu Kebao Director and associate professor of the Department of Clothing, Jiangnan University Ke Ying , think tank expert of China Sleep Research Association/core expert of editorial board Zhu Yuhan Lecturer and Master Supervisor of Research Center of College of Human Engineering, Anhui Agricultural University Hong Lu , CEO of Inspiration Consulting (Tmall) Cheng Xiaoma 。

Enterprise representatives of the sleep industry collaborative innovation mechanism include: Chairman on duty and general manager of Joy Group Wang Yuping , Managing Director and Chairman of Shanghai Zhen'ao Biotechnology Co., Ltd. (Miaotai) Feng Lian , material expert of Gujia Home Furnishing Co., Ltd Fu Yushan Director of R&D Center of Jiangyin Hongliu Sleep Technology Research Center Co., Ltd Huai Xiangbing R&D Manager of South Bedding Technology Co., Ltd Wang Wenting , General Manager of R&D of Zhongdi Home Textile Co., Ltd Zeng Yuemin , Head of Marketing Department of Voday Group Co., Ltd Gong Kai , Manager of Enterprise Management Department of Violet Home Textile Technology Co., Ltd Yu Jiajia 。

　　 Mercury Holding Group Co., Ltd 、 Jiangsu Golden Sun Textile Technology Co., Ltd 、 Hailingmeng Home Co., Ltd 、 Kaishi Fashion Technology (Suzhou) Co., Ltd If they cannot come due to time conflict, they will send report materials after the meeting to collect opinions from enterprises.

(Source: China Household Textile Industry Association)