The 30Th FASHION SOURCE Shenzhen Exhibition And AW25 Shenzhen Original Fashion Week Were Successfully Closed

On April 2, 2025, the 30th FASHION SOURCE Shenzhen Exhibition and AW25 Shenzhen Original Fashion Week came to a successful end in Shenzhen Convention and Exhibition Center (Futian).

Based on the integration of resources in the whole industry chain, this exhibition shows the strategic upgrading of China's fashion industry from "scale advantage" to "value innovation". It gathers 800+exhibitors at home and abroad, eight vertical exhibition areas, nearly 10 industrial clusters and several special exhibition areas in 40000 square meters, and attracts nearly 40000 industry elites from all over the world in three days to gather together with "innovation chain+industry chain" Deeply integrate and promote China's fashion industry to a higher dimension of value innovation and global synergy.

Zhang Xiangquan, Director General Manager of Smart Open City (Shenzhen) Exhibition Co., Ltd. and Executive Chairman of Shenzhen Garment Supply Chain Association, said at the closing ceremony: "This is a global fashion feast that enables industries with open ecology and defines the future with scientific and technological innovation The Source of Fashion Shenzhen Exhibition and Shenzhen Original Fashion Week have become the leaders of the global fashion industry with great innovative value, and will work with you to create new opportunities and new future for the textile and clothing industry. "

Zhang Xiangquan, General Manager of Zhi'ao Pengcheng (Shenzhen) Exhibition Co., Ltd. and Executive Chairman of Shenzhen Garment Supply Chain Association

Full chain polymerization, release the potential energy of industrial collaboration

With eight vertical exhibition areas as the hub, the exhibition covers the core fields of the whole industry chain, such as fashion ready to wear, textile fabrics, auxiliary materials knitting, and builds a closed-loop ecology from the research and development end to the consumer end. Exhibitors and purchasers at home and abroad are effectively connected. Original design forces compete with international brands on the same stage Seiko explains the hard core of "Made in China". Pioneer creativity hits the high-end market of the global value chain. The strategic transition of local design from "follower" to "rule maker" is clearly visible.

Precision supply and demand has received cross-border integration of technology, and the exhibition has released the vitality of industrial upgrading in an all-round way. In the business matching segment, Evelyn, Anzheng Fashion Group, Maimeng, coat hanger VGRASS、 Masefield, Golis, Wingaid Fashion Group, Yinger Group, bebe, ELLE ACTIVE, MO&CO, PEACEBIRD, Pink and Blue Wardrobe, KSSS, EIN, ANNAKIKI, NEWFOUND, DISIMAN.LING EITIE 、 Anruijing, FION, TANGY Tianyi EACHWAY、HUI、SOFA、 Ma Tiannu, Oubailanu, Luo Zheng, Luoyi Garden, AM Road Kasi JESSIE、Cashmere Song、MIGAINO、YISHION、 Maggiono MYMO、 Sanmiao, Impression Grassland (in no particular order) and many other brands and enterprises entered the market with demand, promoting the precise implementation of supply and demand with the "two-way rush" model, and injecting strong momentum into industrial upgrading.

Innovation and sustainability interweave to define the future of the industry

The fashion trend of 26SS knitting takes "weaving as weaving" as the thread, and the knitting device "winding weaving language" takes knitting art as the medium, echoes the theme of the trend, and interprets the symbiotic philosophy of strength and flow through the combination of virtual and real large-scale curved knitting panels and frame structures. Through 200+woven pieces and 21 sets of ready to wear under the theme of four trends, the outdoor functional aesthetics of nature and sports are displayed. The collision of technology and retro, the rebirth of classic handicrafts, and the Chinese minimalist philosophy build a complete path from concept incubation to market landing, and weave a creative map with inspiration and practice for the industry.

FS has a "material" selection area as the transformation center of business and creativity. With five themes of "critical state", "quantitative debate", "dawn break", "burning point" and "emotional colorist", it selects 350 new fabrics from 100 exhibitors, accurately captures the tide code in the immersive interaction, and seamlessly connects the design language and consumption scene with technology, Drive the transition from creativity to commercial value.

"Design for the future" sustainable fashion exploration area, together with the RISE innovation platform, takes "eco-friendly, make the best use of everything, and value for the good" as the fulcrum, gathers 10+pioneer brands' research and development of environmental materials, detachable design practices, and intangible heritage regeneration proposals, demonstrates the multiple possibilities of low-carbon transformation through scenario based narrative, and transmits "design to reconstruct the future of the industry" The core concept of.

The three exhibition areas build a complete link with "trend foresight - material revolution - ecological reconstruction", which not only anchor the strategic coordinates of sustainable development, but also lead the industry to move forward in depth towards intelligent upgrading and responsible transformation with the dual wheel drive of technology landing and narrative appeal.

Shayuan's rebirth, a groundbreaking narrative of Chinese original design

In the closing show, the designer brand MAGGIE MA, with the theme of "Grand Mirage of Wisdom", transformed "multi-dimensional muses in the spectrum of intelligence" into flowing fashion narrative, reconstructed women's intellectual aesthetics with low saturation colors, interpreted power with restrained elegance, and let the light of women's soul burst into an unfading energy field in the dancing clothes.

The high-profile "Star Kai Plan" helps new designers make breakthroughs in the whole link from concept to market through the linkage of industry, university and research and the introduction of international resources, showing the strong potential of Chinese design to break the boundaries and accelerate its integration into the global fashion ecology.

Summit resonance, zero thinking and reconstruction of new industrial paradigm

The summit takes technology as a pen - by using AI to reconstruct the design logic and the essence of consumer data decoding demand, decode the subversion of AI design logic and ABC integrated user management on traditional channels, stimulate commercial resilience to the physical ecology, explore the symbiotic boundary between function and aesthetics, and confirm the hard core collision between science and technology and fashion; Take culture as the ink - face the collision between tradition and modernity, break the rigid narrative, and reshape the unique expression of oriental aesthetics in the global fashion context. Through the dialectical dialogue between intangible cultural heritage inheritance and commercial innovation, the synergy of platform ecology and industrial chain, break the traditional shackles, deeply analyze the business closed-loop path of cutting-edge brands in the sustainable fashion forum, and melt the technology driven industrial reform, the aesthetic system of cultural regeneration and the business logic of ecological synergy into a trinity of Chinese paradigm, Provide an innovative coordinate system with both cultural depth and commercial feasibility for the sustainable development of the global fashion industry.

FASHION SOURCE and Shenzhen Original Fashion Week always take awards as mirror to reflect the excellence of the industry benchmark. This festival has carved a glorious chapter for 69 partners: FS Fashion Award praised 44 pioneer leaders, and defined the industry height with innovative technology, process research breakthrough, supply chain innovation and industry empowerment; ODF Fashion Award focuses on 25 new forces and praises their pioneering practice of integrating business insight, design foresight and communication potential. The two awards complement each other, not only demonstrating the hard core strength driven by technology, but also showing the flexible light of creative growth, demonstrating the vigorous ecology and diversified creativity of China's fashion industry.

The future covenant starts again, and the curtain does not end

So far, the 30th FASHION SOURCE Shenzhen Exhibition and AW25 Shenzhen Original Fashion Week have come to a successful conclusion, and the innovation journey of the industry will never stop!

On June 25-27, 2025, the "FASHION SOURCE Innovation Exhibition · Shanghai" will be opened at the Shanghai World Expo Exhibition Hall, linking global resources with the potential of East China; From November 19 to 21, 2025, the 31st FASHION SOURCE Shenzhen Exhibition and SS26 Shenzhen Original Fashion Week will continue to anchor Shenzhen and explore the new future of the industry with global colleagues. With constant innovation, Chinese fashion is opening up and writing sustainable and intelligent oriental answers for the world.