Chinese Brands That Are Coming To Us In The Face Of Trouble And Opportunity

As one of the important activities of the second China brand Festival, the 3 day red dragonfly Sixth China Summit Forum was held.

The theme of the activity is "2008, igniting the fire of Chinese brands."

Government officials, entrepreneurs, brand experts, brand managers, Olympic champions, Olympic partners, news media, consumers, provincial and municipal brand delegations, delegations of chambers of Commerce and so on, and more than 10000 people participated in this forum.

From the subprime crisis in the us to the Lehman brothers and the like, the impact on us is still relatively large, because our country depends on investment, consumption and international trade.

Then the share of international trade is not small, so the situation in the world will have a great impact on us. What is the situation facing us Chinese enterprises?

What is its trouble?

I said Zhejiang's three shoes, three steam, three shoes are red dragonflies, AOKANG and Kangnai are Wenzhou's three shoes. I asked them, including the chairman of the red dragonfly, Qian Jinbo, AOKANG's chairman of the board and so on. I have asked them, what's the impact on you?

They say it has little impact on us. What is it?

Because these enterprises in the original they are very good to workers, good social responsibility.

The workers live in a very beautiful house and their wages are not low.

There are places where there are Internet players, and there are basketball factories, so the workers feel good, which has little impact on them.

The red dragonfly is also the same, the red dragonfly is famous for its culture, why is it called the red dragonfly?

It was chairman Qian Jinbo who remembered the most when he was young. He followed his mother to catch the red dragonfly, so he named it to form a set of enterprise culture.

The government, Delhi and the people are doing well. They have not been affected. What do I mean by that?

No matter whether Shenzhen or any of these enterprises, why did they not collapse? Why did it not affect them?

I want to relate to their products and their brands.

Of course, these factories in Zhejiang are better than others. In the early days, some factories and small and medium-sized enterprises were processed. What should we do?

I think we should have a good consideration. That is to say, some enterprises that are relatively advanced in scale, management, innovation, and market have so far been less affected, that is, they have their own brands and their well-known products, and they have their own direction of enterprise development. Four

Second, opportunities and challenges.

Now we are at such an opportunity and at such an opportunity that we have such an opportunity that we should consider the development strategy of our enterprises.

We have to enhance our core competitiveness and have a lot of understanding of the core competitiveness of enterprises. Some people say that there is a leader like Haier Zhang Ruimin, which is the highest core competitiveness.

Some people also say what is the core competitiveness?

Many of our CEOs and enterprises are service industries. What is the situation of the service industry?

In 2006, the service industry, the second production and the three production were the service industries. The proportion of the three production in GDP was not increased, but decreased by 0.5%. In 2007, it dropped by 0.3%. That is to say, the proportion of our service industry is getting smaller and smaller. So the state Council issued the decision on accelerating the development of the service industry last year. The development of the service industry is very important for us, and the service industry must also have its own core competitiveness and brand.