"Shoes And Shoes City" The Regional Brand Logo Goes To The Market Together.

In 2006, the municipal government chose the leather shoes industry to carry out the pilot project to enhance the quality of famous brand cultivation. It divided the enterprises into three categories: ABC and the key enterprises.

In 2008, "shoes (International) shoes capital" was named "brand name". In March 2009, "shoes (International) shoes capital" area. famous brand Officially launched, since October, the first regional brand alliance standard has entered the implementation stage. Access conditions include enterprise qualification, product Seven aspects, including quality requirements, management system, raw material control, factory inspection, after sales service and enterprise development plan, especially in products. quality Requirements for hazardous substances were increased.

According to the press, the right to use the name of "brand (International) shoes capital" is owned by the shoe and leather industry association. According to the relevant supervision and management measures, enterprises with the title of famous brand products above the provincial level will use the "brand shoes (International) shoes" and the regional brand logo to go to the market together.

Footwear companies outside this range can apply for identification as long as they meet the alliance standards provided by the shoe leather industry association. To this end, the shoe and leather industry association has initially planned to use one year's time to select 100 or so cards in the 216 class a footwear enterprises in the whole city. The government of the municipal government will give a reward of 500 thousand yuan and 100 thousand yuan for the establishment of the national and provincial brand respectively.

According to the insiders, the promotion of the use of regional brand names is a vivid reflection of the footwear industry, and also a leap from the single brand to the regional brand.