Excellent Buy Online Shoe City Xu Lei: Promotion Is An Important Tool For The Development Of E-Commerce.

Double eleven is around the corner, and every household appliance manufacturer has launched a promotional campaign. Online shopping Letao CMO Xu Lei said that the promotion method suitable for the electricity supplier itself can play a multiplier effect. At the same time, Xu Lei believes that sales promotion is an important tool for the development of electricity providers, which can enhance user stickiness, thereby promoting the development of e-commerce enterprises.

As an old Internet user, Xu Lei experienced this "holiday" from the beginning of "double eleven". stay Xu Lei It seems that singles day as Taobao's first sales promotion has been a great success. After several years, it has become an important online shopping festival for industry companies and consumers. It will bring the climax of consumption.

Last year's "double eleven" was also known as "Taobao mall" Tmall, the ten hour trading volume exceeded 1 billion yuan, and the day's turnover was 3 billion 360 million yuan. Not only is Tmall, including the excellent buy online shoe city, but also the sales volume of B2C in the "double eleven" period has also been significantly improved. At that time, less than 4 months online, the purchase order of "double eleven" also broke through 5000 orders at one go.

The market expects that Tmall's "double eleven" transaction volume will exceed 5 billion yuan this year, and the joint effect will be higher. However, such a large sales volume can not benefit every electricity supplier. "Companies adopt different sizes. Marketing Different ways, "Xu Lei pointed out," some electricity providers take advantage of their marketing to launch their own promotional activities during singles day. Some businesses use blocking marketing methods to promote sales in advance and release their spending power. "The important thing is to find a way that suits them so as to get half the effort.

Relying on BELLE's strong resource advantages, the online shopping mall has launched corresponding promotional activities at all seasons. Xu Lei said that the best buy online shoe city mainly sells shoes and clothing products. This kind of commodity has its own life cycle (usually quarterly), and the excellent purchase will be sold from the market to the end of the season, and the overall sales promotion activities will be promoted according to the consumption rhythm.

At present, some electric business enterprises simply increase sales promotion efforts and ignore the healthy development of enterprises. For sales promotion Xu Lei has his own understanding, he said, promotion is an important tool for the development of electric business, to stimulate consumption, increase user stickiness has an important role. But in the promotion, enterprises also need to pay attention to controlling the frequency of promotion, and ensure the authenticity of promotion efforts, so as to achieve better results.